Safar365 is a premium brand with a rich understanding of what a superior African travel adventure means for their clients. They’re a world-class, global operation specialising in tailor-made tours and safaris. They wanted their new brand to reflect their unique position in the industry.
We set out to create a brand for them that reflected elegance, sophistication and timeless travel. Harking back to a time when travel was a luxury experience and things were hand-crafted, evoking quality and individuality. We crafted a logo that echoes their past with a contemporary style. We paired the logo up with a colour palette that reflects African sunsets and soil – which is the place where their brand is deeply rooted.
Float like a butterfly, sting like a bee. Tenacity Works is an indie digital design and marketing agency that punches above its weight. From getting the look of your company in prizefight condition, to fancy, nimble footwork in the digital space, or punchy marketing that hits where it counts – we want to be your champion.
Call us on +27 (21) 422 4346 or come visit us at studio, 68B Wale Street, Cape Town.