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	<title>Tenacity Works</title>
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	<link>http://www.tenacityworks.com/site</link>
	<description>building brands online</description>
	<pubDate>Thu, 13 Aug 2009 13:04:04 +0000</pubDate>
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		<title>Pythons Strike Gold Via YouTube</title>
		<link>http://www.tenacityworks.com/site/2009/08/pythons-strike-gold-via-youtube/</link>
		<comments>http://www.tenacityworks.com/site/2009/08/pythons-strike-gold-via-youtube/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 13:04:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Love]]></category>

		<category><![CDATA[Weird]]></category>

		<category><![CDATA[DVD]]></category>

		<category><![CDATA[Monty Python]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=160</guid>
		<description><![CDATA[
Quick follow up to my post last year re Monty Python posting their entire video catalogue to YouTube.
It seems that the idea has paid dividends. Big time!  Monty Python DVD sales have gone up by a staggering 23,000% since the YouTube channel was established.
Excellent article in SlashFilm asks some very pertinent questions&#8230;
Could it be, despite [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-161" title="montypython" src="http://www.tenacityworks.com/site/wp-content/uploads/montypython.jpg" alt="montypython" width="394" height="262" /></p>
<p>Quick follow up to my post last year re <a title="Monty Python on YouTube" href="http://www.tenacityworks.com/site/2008/11/so-thats-what-youtube-is-for/">Monty Python posting their entire video catalogue to YouTube</a>.</p>
<p>It seems that the idea has paid dividends. Big time!  Monty Python DVD sales have gone up by a staggering 23,000% since the YouTube channel was established.</p>
<p><a title="Free Monty Python Videos on Youtube Lead to 23,000% DVD Sale Increase" href="http://www.slashfilm.com/2009/01/23/free-monty-python-videos-on-youtube-lead-to-23000-dvd-sale-increase/">Excellent article in SlashFilm</a> asks some very pertinent questions&#8230;</p>
<blockquote><p>Could it be, despite all of the RIAA and MPAA’s clamoring about piracy killing their business, that free and less restrictive content is actually the answer to their woes?</p>
<p>Thanks to Dave for the head&#8217;s up!</p></blockquote>
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			<wfw:commentRss>http://www.tenacityworks.com/site/2009/08/pythons-strike-gold-via-youtube/feed/</wfw:commentRss>
		</item>
		<item>
		<title>National Arts Festival, Grahamstown</title>
		<link>http://www.tenacityworks.com/site/2009/06/national-arts-festival-grahamstown/</link>
		<comments>http://www.tenacityworks.com/site/2009/06/national-arts-festival-grahamstown/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 11:18:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=151</guid>
		<description><![CDATA[Tenacity Works was delighted to help Ugumi.com with the development of the all new National Arts Festival 2009 website.
We were called on to develop wireframes, provide user experience consulting and produce interface designs for main areas of the site.  The festival brand was completely overhauled in 2009 which meant Tenacity was tasked with developing a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nationalartsfestival.co.za"><img class="alignleft size-full wp-image-152" title="National Arts Festival 2009" src="http://www.tenacityworks.com/site/wp-content/uploads/nationalartsfestival2009.jpg" alt="National Arts Festival 2009" width="365" height="265" /></a>Tenacity Works was delighted to help <a title="Ugumi.com" href="http://www.ugumi.com/" target="_blank">Ugumi.com</a> with the development of the all new <a title="National Arts Festival 2009" href="http://www.nationalartsfestival.co.za/" target="_blank">National Arts Festival 2009</a> website.</p>
<p>We were called on to develop wireframes, provide user experience consulting and produce interface designs for main areas of the site.  The festival brand was completely overhauled in 2009 which meant Tenacity was tasked with developing a contemporary interface which would showcase the iconic event&#8217;s exciting new look. Key to the success of the final site was the presentation of a mountain of festival related data in a logical, usable way.</p>
<p>Development aspects of the project were handled by <a title="Creative Spark" href="http://www.creativespark.co.za/">Creative Spark</a> with social network and commuity elements by <a title="The Social Collective" href="http://www.thesocialcollective.com/" target="_blank">The Social Collective</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Open Source Design</title>
		<link>http://www.tenacityworks.com/site/2009/03/open-source-design/</link>
		<comments>http://www.tenacityworks.com/site/2009/03/open-source-design/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 13:07:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[communitymozilla foundation]]></category>

		<category><![CDATA[mozilla]]></category>

		<category><![CDATA[mozilla.org]]></category>

		<category><![CDATA[open source]]></category>

		<category><![CDATA[UI]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=141</guid>
		<description><![CDATA[Hats doffed toward the Mozilla Foundation today for open sourcing the design process for the new version of Mozilla.org.  I think it is pretty standard for us designers to be a tad cagey and withdrawn during the initial stages of site design.. baring early mockups to the world is pretty brave!
I wasn&#8217;t overwhelmed by the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-142" title="Mozilla.org" src="http://www.tenacityworks.com/site/wp-content/uploads/mozilla.png" alt="Mozilla.org" width="250" height="150" />Hats doffed toward the <a title="The Mozilla Foundation" href="http://www.mozilla.org">Mozilla Foundation</a> today for <a title="The Mozilla.org Redesign: Round 1" href="http://redesignmozilla.org/2009/03/mozilla-redesign-round1/#comments">open sourcing the design process for the new version of Mozilla.org</a>.  I think it is pretty standard for us designers to be a tad cagey and withdrawn during the initial stages of site design.. baring early mockups to the world is pretty brave!</p>
<p>I wasn&#8217;t overwhelmed by the three initial designs, there are elements of each that I like but I think they still need a fair amount of work. What I am really impressed with, is the depth and quality of feedback literally flooding in from the community.  I am sure that Mozilla will arrive at a pretty special design if they take on board some of the excellent advice they are getting.</p>
<p>Bold and very interesting idea!</p>
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		</item>
		<item>
		<title>Infecting the City</title>
		<link>http://www.tenacityworks.com/site/2009/01/infecting-the-city/</link>
		<comments>http://www.tenacityworks.com/site/2009/01/infecting-the-city/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 08:45:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[africa centre]]></category>

		<category><![CDATA[arts]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[brett bailey]]></category>

		<category><![CDATA[cape town]]></category>

		<category><![CDATA[festival]]></category>

		<category><![CDATA[james mentz]]></category>

		<category><![CDATA[spier]]></category>

		<category><![CDATA[tenacity works]]></category>

		<category><![CDATA[toby two shoes]]></category>

		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=135</guid>
		<description><![CDATA[We are delighted to announce the launch of the Infecting the City 2009 site!  The Africa Centre tasked Tenacity Works with building a vibrant news and information site for the Spier Cape Town Performing Arts Festival.
For a week ITC transforms Cape Town into a city-sized gallery exhibiting provocative, cutting-edge international and local artworks that resonate [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="InfectingtheCity.com" src="http://www.tenacityworks.com/site/img/site_itc2009.png" alt="" width="365" height="220" />We are delighted to announce the launch of the Infecting the City 2009 site!  <a title="The Africa Centre" href="http://africacentre.net/" target="_blank">The Africa Centre</a> tasked Tenacity Works with building a vibrant news and information site for the <a title="Spier" href="http://spier.co.za/" target="_blank">Spier</a> Cape Town Performing Arts Festival.</p>
<p>For a week ITC transforms Cape Town into a city-sized gallery exhibiting provocative, cutting-edge international and local artworks that resonate with one another within the urban landscape. It is a huge theatrical happening to stimulate discussion and disturb the humdrum and concrete.</p>
<p>The site features multiple user generated content streams which include press releases, reviews, collaborator&#8217;s thoughts, children&#8217;s impressions as well as the curator, Brett Bailey&#8217;s personal notes.  The site will act as a conduit for discussion and collaboration that will continue long after the final performance is over.</p>
<p>Much kudos to Toby at <a title="Two Shoes Graphic Designers" href="http://www.twoshoes.co.za/" target="_blank">Two Shoes Graphic Designers</a> for the spectacular Infecting the City brand work.</p>
<p>Please visit <a title="www.infectingthecity.com" href="http://www.infectingthecity.com" target="_blank">www.infectingthecity.com</a> for more details.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Colour of now</title>
		<link>http://www.tenacityworks.com/site/2008/12/colour-of-now/</link>
		<comments>http://www.tenacityworks.com/site/2008/12/colour-of-now/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 15:27:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[14-0848]]></category>

		<category><![CDATA[color]]></category>

		<category><![CDATA[colour]]></category>

		<category><![CDATA[mimosa]]></category>

		<category><![CDATA[optimism]]></category>

		<category><![CDATA[pantone]]></category>

		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=112</guid>
		<description><![CDATA[So Pantone just chose their colour of the year for 2009. Interesting choice&#8230; &#8220;14-0848 Mimosa, a warm, engaging yellow, is the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.&#8221;
Read up a bit about the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://pantone.com/images/pages/20633/image2.jpg" alt="14-0848 Mimosa" width="167" height="220" />So Pantone just chose their <a title="Pantone Colour of the Year" href="http://pantone.com/pages/pantone/pantone.aspx?pg=20634&amp;ca=10" target="_blank">colour of the year</a> for 2009. Interesting choice&#8230; &#8220;14-0848 Mimosa, a warm, engaging yellow, is the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.&#8221;</p>
<p>Read up a bit about the <a title="Psychology of Colour" href="http://www.infoplease.com/spot/colors1.html" target="_blank">psychology of colour</a> and apparently yellow is &#8220;considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.&#8221;</p>
<p>Maybe blue would have been a better choice for our times as  apparently people are more productive in blue rooms. Studies also show weightlifters are able to handle heavier weights in blue gyms.</p>
<p>I suppose it would have been a bit of a downer if they chose <a title="Cool Grey 10C mug" href="http://www.asos.com/Pantone/Grey-Cool-Gray-10-C-Pantone-Mug/Prod/pgeproduct.aspx?iid=452889&amp;cid=6008&amp;clr=Grey&amp;sh=0" target="_blank">Cool Gray 10C</a>.</p>
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		<item>
		<title>So that&#8217;s what YouTube is for&#8230;</title>
		<link>http://www.tenacityworks.com/site/2008/11/so-thats-what-youtube-is-for/</link>
		<comments>http://www.tenacityworks.com/site/2008/11/so-thats-what-youtube-is-for/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 09:34:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Love]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=88</guid>
		<description><![CDATA[
Absolutely brilliant!  Huge whack of Monty Python videos posted by the Pythons themselves.
You can actually see the pain on Cleese and Palin&#8217;s faces at the prospect of giving away material for free! Must have been one tough sell from their lawyers/marketeers, wonder how this will drive sales of their physical products?
]]></description>
			<content:encoded><![CDATA[<div class="youTube"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/OGqX-tkDXEk&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/OGqX-tkDXEk&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>Absolutely brilliant!  Huge whack of Monty Python videos posted by the Pythons themselves.</p>
<p>You can actually see the pain on Cleese and Palin&#8217;s faces at the prospect of giving away material for free! Must have been one tough sell from their lawyers/marketeers, wonder how this will drive sales of their physical products?</p>
]]></content:encoded>
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		</item>
		<item>
		<title>&#8216;O&#8217; so familiar?</title>
		<link>http://www.tenacityworks.com/site/2008/11/o-so-familiar/</link>
		<comments>http://www.tenacityworks.com/site/2008/11/o-so-familiar/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 20:06:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[barack]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[da]]></category>

		<category><![CDATA[democratic alliance]]></category>

		<category><![CDATA[obama]]></category>

		<category><![CDATA[south africa]]></category>

		<category><![CDATA[zille]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=56</guid>
		<description><![CDATA[South Africa&#8217;s Democratic Alliance unveiled it&#8217;s new look this weekend, the centrepiece of which is a stikingly familiar logo.
Got me wondering how the Obama campaign, with its beautifully crafted brand is going to affect the design of politics going forward.  Have politicians finally woken up to the branding realities which manufacturers and marketeers have always [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-59" title="Democratic Alliance &amp; Obama" src="http://www.tenacityworks.com/site/wp-content/uploads/da-obama1.png" alt="" width="206" height="106" />South Africa&#8217;s <a title="Democratic Alliance" href="http://www.da.org.za/" target="_blank">Democratic Alliance</a> unveiled it&#8217;s new look this weekend, the centrepiece of which is a stikingly familiar logo.</p>
<p>Got me wondering how the <a title="Barack Obama" href="http://www.barackobama.com/" target="_blank">Obama campaign</a>, with its <a title="SpeakUp article on Obama logo" href="http://www.underconsideration.com/speakup/archives/004262.html" target="_blank">beautifully crafted</a> brand is going to affect the design of politics going forward.  Have politicians finally woken up to the branding realities which manufacturers and marketeers have always known?</p>
<p>Interestingly, the DA seems to have appropriated Obama&#8217;s CHANGE mantra for their new <a title="Contribute to Change" href="http://contributetochange.co.za/" target="_blank">volunteer site</a> too.</p>
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		</item>
		<item>
		<title>Site finally lands&#8230;</title>
		<link>http://www.tenacityworks.com/site/2008/11/site-finally-lands/</link>
		<comments>http://www.tenacityworks.com/site/2008/11/site-finally-lands/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 14:41:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[launch]]></category>

		<category><![CDATA[live]]></category>

		<category><![CDATA[tenacity]]></category>

		<category><![CDATA[tenacityworks.com]]></category>

		<guid isPermaLink="false">http://www.tenacityworks.com/site/?p=27</guid>
		<description><![CDATA[Having been in that slightly awkward web-agency-without-website category for over a year we are delighted to finally launch tenacityworks.com.
There is something extremely painful about designing your own site. We did mockups, we got busy with other things, we came back to the mockups&#8230; and we hated them.  Does everyone feel this?  Do chefs hate what [...]]]></description>
			<content:encoded><![CDATA[<p>Having been in that slightly awkward web-agency-without-website category for over a year we are delighted to finally launch <a title="Tenacity Works" href="http://www.tenacityworks.com">tenacityworks.com</a>.</p>
<p>There is something extremely painful about designing your own site. We did mockups, we got busy with other things, we came back to the mockups&#8230; and we hated them.  Does everyone feel this?  Do chefs hate what they cook for themselves?  Do writers rubbish their own books on re-reading them?  Can photographers ever take a picture of themselves they actually like?</p>
<p>Anyway, we finally got there and hope to use this site to present the best of what we do.  We will also discuss our industry, air our thoughts, share our client testimonials and quite possibly vent the odd bit of designer spleen!</p>
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