SDGs in Action App
In 2015 the United Nations launched 17 Sustainable Development Goals – a set of 17 aspirational global goals intending to ignite the public into contributing in whatever way the can towards providing a better future for every human being on the planet. The mobile industry's contribution to these goals is in providing platforms through which people can connect to mobile services and products that will enhance their lives. Working alongside the United Nations, GSMA and Project Everyone, we developed an app to publicise the Goals and encourage users to get involved and create actions around each of the 17 goals. The app was launched on stage at during the Social Good Summit at UN Week by Cristina Gallach, Under-Secretary-General for Communications and Public Information.
The app is split up into three main sections:
News allows each of the app's partners to publish their latest news, case studies and Goal's related activities. In the case of the GSMA, this area is a showcase for Member's SDG initiatives.
The Goals section profiles each of the 17 Goals and provides in depth facts and figures, case studies, image galleries and videos as well as linking through to Project Everyone's World's Largest Lesson materials for each Goal.
Actions is where users get to create their own initiatives around specific Goals. Users can join pre-existing actions themselves as well as inviting their contacts to join. Actions can be recurring, location-based and relate to multiple Goals.
Gamification and AR
Following the highly successful launch of the app to coincide with the United Nations General Assembly 2016, we added an exciting Augmented Reality game to the app for Mobile World Congress 2017. To encourage deeper interaction around the SDGs, the game would automatically launch within the app when the user came within 15m of any one of a series of “goal posts” strategically placed around the congress venue, each one linked to a different SDG and containing a hidden bluetooth beacon. Users were encouraged to collect all the goals through the mobile device’s camera - which appeared as an augmented spinning medallion. Once a user collected a qualifying number of goals the app would notify users to collect a small sponsored prize. Users who collected all 17 goals were entered to daily draws to stand the chance of winning the grand prize. Additional features launched at the same time included full French and Spanish language integration, as well as enhanced functions for users to create and share their own actions to support their favourite goals, encouraging other users to join the cause. An even newer version of the app was launched for Mobile World Congress Shanghai 2017, which concluded the integration of all six official UN languages, English, Spanish, French, Arabic, Russian and Chinese.