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Case Studies Bexprt

Arabic-English Cloud Consulting Site

Bexprt, a cutting-edge cloud solutions provider, enables clients to achieve their business goals and digital transformation ambitions through advanced analytics, resilience, generative AI, and telco cloud services. With an extensive background in the telecom sector, Bexprt applies its cloud expertise to address client use cases across various business sectors and four continents. To effectively showcase their comprehensive service offering and cater to diverse markets, Bexprt partnered with Tenacity Works to develop an Arabic-English cloud consulting website that performs seamlessly in both languages.

The Challenge

Bexprt faced the challenge of presenting their extensive service offering in a clear, cogent manner that would resonate with their target audience across diverse markets. The Arabic-English cloud consulting site needed to reflect the cutting-edge technology sector in which Bexprt operates while instilling confidence in their ability to deliver innovative solutions. Additionally, the site had to perform equally well in English and Arabic, taking into account the unique design and user experience implications of right-to-left interfaces.

The Solution

Tenacity Works collaborated closely with Bexprt to develop a robust, Arabic-English cloud consulting website that effectively showcases their services, sectors, solutions, and partnerships. The team conducted thorough user experience and information architecture workshopping, incorporating multicultural research and input to ensure the site’s structure presented Bexprt’s objectives in a clear and accessible manner. The user interface design and prototyping phase focused on creating a smooth and intuitive experience for both English and Arabic users, while the development process prioritised security and seamless bilingual functionality.

Conclusion

The Arabic-English cloud consulting site developed by Tenacity Works has played a significant role in Bexprt’s subsequent successes and growth, including being awarded the King’s Award for Enterprise in 2024. This project stands as a testament to Tenacity Works’ expertise in delivering flawless bilingual B2B web platforms that effectively showcase their clients’ services and capabilities. By leveraging their deep understanding of Arabic web development and employing cutting-edge technologies, Tenacity Works has provided Bexprt with a powerful tool to connect with their target audience and drive their business forward.

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Arabic-English Cloud Consulting Site for Bexprt
Bexprt - Arabic-English Cloud Consulting Site on mobile

Our Process

01.

Tenacity Works conducted user experience and information architecture workshopping, incorporating multicultural research and input. The team carefully considered the UX implications of right-to-left interfaces for the Arabic version of the cloud consulting site.

02.

The user interface design and prototyping phase focused on creating a smooth and intuitive experience for both English and Arabic users, ensuring the design reflected the cutting-edge technology sector in which Bexprt operates.

03.

Tenacity Works developed a robust WordPress platform with security at the forefront of considerations. The team utilised WPML for seamless bilingual functionality and hosted the Arabic-English cloud consulting site on AWS for optimal performance and reliability.

04.

The project concluded with extensive internal and user acceptance testing across a wide range of devices and platforms. Tenacity Works also implemented necessary integrations and conducted ongoing SEO monitoring to ensure the site’s success.

It has been great to work with Tenacity Works. We love the new website and are really appreciative of the advice and guidance you provided. The dual English and Arabic language capabilities gave us a few extra things to think about, and we are really pleased with the way this has been implemented. We look forward to continuing to work together!

Gwen Edwards, CMO, Bexprt
Gwen Edwards

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