Brand & Website for Horticulture Powerhouse

The Challenge

Kurima Group, a leader in the horticulture industry, required a comprehensive digital transformation to showcase their expertise in farm management, specialised services, and marketing. As an emerging powerhouse in their field, they needed a new brand identity for the parent company and sub-brands, along with a modern, dynamic website. Our task was to create a digital presence that aligned with their values of stewardship, sustainability, and strong relationships while positioning them as innovators in the horticulture sector.

The Solution

Tenacity Works embarked on a multi-faceted approach to create a brand and website for this horticulture powerhouse:

1. We collaborated closely with Kurima Group on naming the company. Through extensive workshops, we developed the name “Kurima,” which means “to farm” or “to cultivate” in Shona, capturing the essence of their work in horticulture and commitment to growth.
2. Our team created a comprehensive, flexible, digital-first brand design with usage guidelines, encompassing the main Kurima Group brand and sub-brands for their various services.
3. We conducted user experience testing and workshops to inform our interface design, ensuring the website met the needs of both Kurima Group and their clients.
4. We developed and tested a web platform that showcased Kurima Group’s new brand identity as a horticulture powerhouse, offering a user-friendly experience with plans for future expansions.

Conclusion

Through our partnership, Tenacity Works successfully delivered a transformative brand and website for Kurima Group, positioning them as a horticulture powerhouse in the digital landscape. The new brand identity, starting with the meaningful name “Kurima,” and the dynamic website not only reflect their expertise and innovation but also provides a solid foundation for future growth and engagement.

This project demonstrates Tenacity Works’ ability to provide comprehensive digital solutions tailored to specialised industries. By combining our expertise in branding, UX design, and web development, we’ve helped Kurima Group take a significant step forward in their digital journey, reinforcing its status as a leader in sustainable horticulture.