Brand & Website for Swiss Mental Health Startup

The Challenge

The primary challenge was to develop a brand and website for this Swiss mental health startup that accurately reflected OTII’s unique approach to supporting mental well-being. The branding needed to be engaging and accessible, while the website had to serve as an effective marketing platform. OTII also needed a solution that would complement their LinkedIn posts and help cut through the digital noise. Additionally, the visuals had to be designed with a mental health-friendly colour palette for use across all communications.

The Solution

Tenacity Works collaborated closely with OTII to create a comprehensive branding and website solution for this Swiss mental health startup. We began with an in-depth consultation to gain a deep understanding of OTII’s goals, values, and target audience, laying the foundation for a comprehensive solution. Our team then focused on developing a cohesive brand identity, including a logo, icon, and sub-brands for OTII’s Education and Teams initiatives, ensuring alignment with OTII’s mission and values.

The client commissioned custom illustrations by renowned illustrator Ben O’Brien to enhance the branding and visual appeal. These illustrations added a unique and engaging element to the brand identity and were used throughout OTII’s communications, not just on the website. The visuals were specifically designed with a mental health-friendly colour palette to create a welcoming and supportive atmosphere.

Focusing on creating an effective marketing platform, we designed and developed a responsive, user-friendly website that showcases OTII’s offerings and initiatives. We utilised modern web development technologies and best practices to ensure the website effectively communicates OTII’s mission and values.

Conclusion

The successful collaboration between OTII and Tenacity Works resulted in a compelling brand identity and website for this Swiss mental health startup. The strong brand, custom illustrations, and informative website effectively communicate OTII’s mission and values. Since the launch, OTII has experienced increased user engagement, positive feedback, and an enhanced ability to attract their target audience. This project demonstrates Tenacity Works’ expertise in creating branding and website solutions that drive meaningful results.