Case
Studies

OTII: Brand & Website for Swiss Mental Health Startup

We created a compelling brand and website, dedicated to enhancing mental well-being in workplaces and educational institutions.

Indeed: Leadership Hub for Employers

We developed a comprehensive, dual-language Leadership Hub for Indeed Canada, empowering employers with valuable resources and insights.

Case Studies OTII

Brand & Website for Swiss Mental Health Startup

OTII, a Switzerland-based startup specialising in data-driven solutions for mental health and well-being, approached Tenacity Works to create a compelling brand identity and website. Their mission is to improve the worlds of work and learning by providing clear insights into organisational well-being and placing happiness and humanity at the core.

The Challenge

The primary challenge was to develop a brand and website for this Swiss mental health startup that accurately reflected OTII’s unique approach to supporting mental well-being. The branding needed to be engaging and accessible, while the website had to serve as an effective marketing platform. OTII also needed a solution that would complement their LinkedIn posts and help cut through the digital noise. Additionally, the visuals had to be designed with a mental health-friendly colour palette for use across all communications.

The Solution

Tenacity Works collaborated closely with OTII to create a comprehensive branding and website solution for this Swiss mental health startup. We began with an in-depth consultation to gain a deep understanding of OTII’s goals, values, and target audience, laying the foundation for a comprehensive solution. Our team then focused on developing a cohesive brand identity, including a logo, icon, and sub-brands for OTII’s Education and Teams initiatives, ensuring alignment with OTII’s mission and values.

The client commissioned custom illustrations by renowned artist Ben O’Brien to enhance the branding and visual appeal. These illustrations added a unique and engaging element to the brand identity and were used throughout OTII’s communications, not just on the website. The visuals were specifically designed with a mental health-friendly colour palette to create a welcoming and supportive atmosphere.

Focusing on creating an effective marketing platform, we designed and developed a responsive, user-friendly website that showcases OTII’s offerings and initiatives. We utilised modern web development technologies and best practices to ensure the website effectively communicates OTII’s mission and values.

Conclusion

The successful collaboration between OTII and Tenacity Works resulted in a compelling brand identity and website for this Swiss mental health startup. The strong brand, custom illustrations, and informative website effectively communicate OTII’s mission and values. Since the launch, OTII has experienced increased user engagement, positive feedback, and an enhanced ability to attract their target audience. This project demonstrates Tenacity Works’ expertise in creating branding and website solutions that drive meaningful results.

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OTII Cards for Mental Health Platform
OTII Website, a Mental Health Platform

Our Process

01.

Tenacity Works conducted an in-depth consultation with OTII to understand their branding and website requirements, laying the foundation for a comprehensive solution.

02.

We created a cohesive brand identity, including logo design, icon, and sub-brands for OTII’s Education and Teams initiatives, ensuring alignment with OTII’s mission and values.

03.

The client commissioned custom illustrations by artist Ben O’Brien to visually enhance the branding and website. These illustrations added a unique and engaging element to effectively communicate OTII’s message.

04.

Focusing on creating an effective marketing platform, Tenacity Works designed and developed a responsive, user-friendly website that showcases OTII’s offerings and initiatives.

Thanks to Tenacity Works, our new brand highlights the human side of our business, fostering a truly human-centred approach to mental health across the worlds of work and learning at all stages of life. Their creative vision and dedication were crucial in helping us to diffuse the stigma that swirls around mental health in a traditionally clinical and cold industry.

Martin Coul, Founder, OTII
Martin Coul

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