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Case Studies GSMA

The Mobile Economy Series

Mobile technology has significantly enhanced global productivity and job creation, with 1.4 billion new mobile internet users expected in the next seven years. By 2025, internet subscribers will surpass 5 billion, representing over 60% of the world’s population. The GSMA, representing mobile network operators worldwide, required a comprehensive Mobile Economy Report, supplemented by detailed regional reports covering Asia Pacific, China, Europe, Latin America, Middle East and North Africa, North America, Russia and CIS, Sub-Saharan Africa, West Africa, and the Pacific Islands.

The Challenge

The GSMA’s Mobile Economy Series contains a wealth of data and information, often in the form of raw datasets and extensive Word documents. The challenge was to transform this complex, text-heavy content into visually appealing and easily digestible reports that would engage audiences across different countries while maintaining a consistent UX design language throughout the series.

The Solution

Tenacity Works leveraged its expertise in data visualisation and report design to create compelling infographics, charts, and layouts that brought the GSMA’s data and insights to life. Our team worked closely with the GSMA to understand the key messages and narratives within the content, ensuring that the visual elements effectively communicated the most important findings. We developed a versatile design language that could be adapted to the various regional reports while maintaining a cohesive look and feel across the entire series.

Partner with Tenacity Works for your data-rich reporting needs and benefit from our expertise in transforming complex information into clear, impactful insights. Contact us today to learn more.

Conclusion

Through our collaboration with the GSMA, Tenacity Works has successfully transformed the raw data and content of The Mobile Economy Series into visually stunning and engaging reports. By leveraging our expertise in data visualisation and report design, we have helped the GSMA effectively communicate the key insights and trends shaping the mobile industry to audiences across the globe. The Mobile Economy Series stands as a testament to Tenacity Works’ ability to create compelling visual narratives that drive understanding and engagement.

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GSMA Mobile Economy Series
GSMA Mobile Economy 2024

Our Process

01.

Data Visualisation – Tenacity Works transformed raw datasets into visually compelling infographics and charts, making complex information easy to understand and highlighting key trends and insights.

02.

Content Layout and Design – Our team carefully curated the GSMA’s extensive content, designing layouts that prioritized readability and visual impact while ensuring that the most important messages were effectively communicated.

03.

Visual Language Development – We created a consistent visual language that could be adapted to the various regional reports, ensuring a cohesive look and feel throughout the series while allowing for localisation as needed.

04.

Iterative Refinement – Tenacity Works worked closely with the GSMA throughout the design process, incorporating feedback and making iterative improvements to ensure that the final reports met the highest standards of quality and visual impact.

Our go-to agency for reports, ensuring every design has a unique, tailored look and feel that is still consistently aligned with our brand. With a complex and difficult review process, the team – as always – stuck by us throughout with constant enthusiasm and unwavering support. Their design and account management team played a pivotal role in the report’s ultimate global recognition and success.

Kailey Fuller-Jackson, GSMA

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