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Case Studies Industrial Physics

Multi-Language B2B Web Platform

Industrial Physics, a global leader in testing and inspection solutions, partnered with Tenacity Works to develop a multi-language B2B website that would consolidate its diverse family of brands, including TQC Sheen, Technidyne, and C&W Equipment. With a rich history of nearly a century supporting manufacturers, laboratories, and production lines across various industries, Industrial Physics sought a unified digital presence that would showcase its expertise and deliver a seamless user experience for its global audience.

The Challenge

The project required the migration of content from over 20 distinct websites representing 12 unique brands. A critical challenge was to create a multi-language B2B web platform that could effectively serve a global audience in Chinese, Dutch, English, German, and Spanish. Additionally, the website’s architecture needed to be optimised for delivering SEO-friendly content, tailored to the specific technical search terms used within the testing and inspection sectors, their applications, and the associated materials.

The Solution

To overcome these challenges, Tenacity Works developed a custom WordPress-based multi-language B2B web platform. WordPress was selected for its ability to efficiently handle large volumes of content, its ease of use for client-managed updates, and its effectiveness in managing complex SEO and product migration processes. The multi-language B2B web platform’s architecture prioritises the delivery of SEO-friendly content to improve organic search rankings for technical search terms while enabling users to easily find products that align with their specific needs.

Conclusion

The successful delivery of this multi-language B2B website has positioned Industrial Physics as a digital and customer experience leader within their industry. The highly accessible and extensible online platform has led to increased inquiries and sales, demonstrating the tangible benefits of the solution provided by Tenacity Works. This large-scale, multi-language B2B web platform exemplifies Tenacity Works’ expertise in delivering complex web solutions that drive business growth and enhance customer satisfaction.

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Industrial Physics showing Multi-Language B2B Website images - improve user experience
Industrial Physics a Multi-Language B2B Website on mobile

Our Process

01.

Tenacity Works facilitated user experience workshopping sessions, persona modelling, and information architecture planning. Wireframe prototypes for desktop and mobile platforms were created to ensure a seamless and intuitive user experience across devices on the multi-language B2B web platform.

02.

The user interface design phase incorporated Industrial Physics’ recently refreshed brand, ensuring the creation of a robust design system to support the comprehensive multi-language B2B web platform. Designs were prototyped and presented to various stakeholders for feedback and refinement.

03.

The development stage focused on unifying multiple brands and languages within a secure and robust WordPress-based multi-language B2B web platform. Integration with existing CRM tools, such as Salesforce, was implemented to ensure efficient lead management and streamlined business processes.

04.

Rigorous testing was conducted to guarantee the multi-language B2B web platform’s performance and ability to handle large content volumes. Admin training was provided to ensure internal teams could effectively manage the site post-launch, ensuring a smooth transition and ongoing success.

From the discovery phase to the UI/UX phase to the system integration there has been incredible detail in understanding the complexity of Industrial Physics. Tenacity Works has created a digital platform that positions us ahead of anyone else in the industry in terms of online customer experience.

Karen Mann, Global Marketing Director, Industrial Physics
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