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Indeed: Leadership Hub for Employers

We developed a comprehensive, dual-language Leadership Hub for Indeed Canada, empowering employers with valuable resources and insights.

Case Studies Indeed

Leadership Hub for Employers

Indeed, the world’s leading job site, connects millions of job seekers with new opportunities every day. With a strong presence in Canada, Indeed strives to provide valuable resources and insights not only to job seekers but also to employers and HR leaders navigating the ever-changing world of work. To support this mission, Indeed Canada partnered with Tenacity Works to develop a comprehensive, dual-language Leadership Hub that would serve as a go-to resource for employers seeking to adapt and thrive in today’s dynamic job market.

The Challenge

Indeed Canada recognised the need for a centralised platform that would provide employers with easy access to a wealth of resources, including data on market trends, best practices, and thought leadership content. The Leadership Hub needed to cater to a diverse audience, offering a seamless user experience across both desktop and mobile devices. Additionally, as a Canadian platform, the site required full functionality in both English and Canadian French, ensuring that all users could benefit from the valuable content provided.

The Solution

Tenacity Works collaborated closely with Indeed Canada to develop a user-centric Leadership Hub that would meet the needs of employers and HR leaders. The team conducted extensive user research and persona analysis to gain a deep understanding of the target audience’s preferences, behaviors, and pain points. This insight informed the design of an intuitive, responsive user interface that would allow users to easily navigate and access the Hub’s resources, which included eBooks, on-demand webinars, vodcasts, and articles, across four key categories: Change & Culture, Talent Attraction, Talent Transformation, and Emerging Trends.


The successful launch of the Leadership Hub has provided Indeed Canada with a powerful development platform to support and empower employers and HR leaders in navigating the complexities of the modern job market. By offering a centralized, user-friendly resource in both English and Canadian French, Indeed Canada has reinforced its commitment to providing valuable insights and tools to its diverse user base. The Leadership Hub stands as a testament to Tenacity Works’ expertise in developing tailored, user-centric solutions that drive meaningful results for its clients.

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Indeed Leadership Hub
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Our Process


Tenacity Works conducted in-depth user research and persona analysis to inform the design of the Leadership Hub. The team created prototypes and conducted user testing to validate the design and ensure an optimal user experience.


Building upon the insights gathered from the UX research, Tenacity Works designed an intuitive, responsive user interface that would provide a seamless experience across both desktop and mobile devices, ensuring easy access to the Hub’s valuable resources.


Tenacity Works developed the Leadership Hub using lightweight front-end frameworks to ensure fast loading speeds across all devices. The team also implemented WPML to enable smooth functionality in both English and Canadian French. Rigorous testing and UAT were conducted to ensure the site’s performance and usability.


Upon successful completion of the development and testing phases, Tenacity Works handed over the Leadership Hub to Indeed Canada. The team provided comprehensive training to ensure that Indeed Canada’s staff could effectively manage and update the site post-launch.

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