Case Studies Marcus Lyon

ALTA Los Angeles Human Atlas App

Building on the success of the De.Coded project, internationally renowned artist Marcus Lyon once again partnered with Tenacity Works to develop an innovative interactive app for his latest Human Atlas project, ALTA. This ambitious initiative explores social change in Los Angeles, showcasing the life stories of 100 remarkable individuals through photographic portraits, app-based oral histories, and ancestral DNA analysis. The ALTA app serves as a digital companion to the physical books and exhibitions, offering users a seamless experience to delve deeper into the inspiring narratives of Los Angeles’ change-makers.

The Challenge

Following the De.Coded project, Tenacity Works faced the task of elevating the app experience for the ALTA Los Angeles Human Atlas app. The primary challenges included:

  1. Enhancing the image recognition capabilities to achieve near-perfect accuracy across all portrait scans.
  2. Creating a more spacious and refined user experience to accommodate the dense information within the app.
  3. Ensuring seamless integration with physical media, including books and exhibition prints.
  4. Developing a standalone exploration feature for users without access to physical materials.

The Solution

Tenacity Works developed a cutting-edge interactive app that builds upon the successes of De.Coded while introducing significant improvements. In a focused 10-week development period, our team delivered:

  1. Advanced Image Recognition: Leveraging TensorFlow.js and Google’s TeachableMachine, we rebuilt the image recognition stack from the ground up, achieving nearly 100% accuracy in facial recognition across the entire project.
  2. Enhanced User Experience: We crafted a cleaner, more spacious interface that allows users to fully appreciate the extraordinary candidates, their stories, and images, despite the high density of information.
  3. Fully Content Manageable Push Notification System: We developed a sophisticated push notification infrastructure across both iOS and Android versions of the app, enabling dynamic content updates and targeted user engagement without requiring app updates.
  4. Seamless Integration: Extensive testing ensured flawless interaction between the app and physical media, including books and exhibition prints.
  5. Standalone Exploration: The app was designed to allow users to explore the full project without the need to scan portraits, broadening its accessibility.
  6. Cutting-Edge Technology: Utilizing Expo for core functionalities and camera/face detection, alongside TensorFlow.js and TeachableMachine for model training, the app represents the forefront of mobile development and machine learning integration.

Conclusion

The ALTA Los Angeles Human Atlas app stands as a testament to Tenacity Works’ expertise in creating innovative, user-centric digital experiences. By successfully addressing the challenges of the project and building upon the foundations laid by De.Coded, we delivered a product that seamlessly bridges the physical and digital aspects of Marcus Lyon’s Human Atlas series. The app not only enhances the exploration of Los Angeles’ change-makers but also contributes significantly to Lyon’s broader artistic and social impact goals, holding a mirror up to society and encouraging audiences to question their own roles and responsibilities towards their communities.

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Alta List View
Alta Book

Our Process

01.

Design and Collaboration: Within the tight project timeline, we conducted extensive UX and UI prototyping, collaborating closely with Marcus Lyon and his team. Building on our successful partnership from the De.Coded project, we once again joined forces with the exceptional design team at Studio Sutherl&. Together, we crafted a visually stunning user interface that seamlessly translated the aesthetic from the ALTA books into the digital realm, ensuring an intuitive and engaging user experience that captured the essence of Los Angeles’ diverse communities.

02.

Technology Integration: Leveraging cutting-edge technologies, we developed a highly accurate image recognition system using TensorFlow.js and Google’s TeachableMachine. This system achieved nearly 100% accuracy in facial recognition across various mediums and lighting conditions. We utilized Expo for core functionalities and camera/face detection, positioning the app at the forefront of mobile development and machine learning integration.

03.

User Experience Refinement: We designed a spacious and refined user interface that allows users to appreciate the depth of information while maintaining a delightful and uncrowded experience. This aligned with the visual style established in collaboration with Studio Sutherl&. We also implemented a standalone exploration feature, enabling users to engage with the full project content even without access to the physical books or exhibitions, while still maintaining the project’s distinctive visual identity.

04.

Testing and Iteration: Throughout the 12-week project cycle, we conducted rigorous testing across multiple platforms and with various physical media to ensure seamless integration between the digital app and the physical artwork. We maintained close communication with the client, ensuring rapid iterations and feedback implementation. This approach allowed us to meet the project deadline without compromising on quality or features, delivering a polished final product that exceeded expectations.

Creating the Alta Human Atlas App with the Tenacity Works team has been a journey of pure joy… their attention to detail while working through the complexity of the platform and the depth of data visualised was exemplary… and their focus on excellence, while maintaining a super engaged client relationship, was simply exceptional... the final product is the crowning glory of a remarkable project to inspire change through art, science and storytelling.

Marcus Lyon, Artist & Social Entrepreneur
Marcus Lyon

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