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Case Studies MWC

Global Tech Event Series Websites

MWC, (Mobile World Congress) the world’s premier mobile industry event series, attracts over 250,000 attendees annually across its shows in Barcelona, Shanghai, and Las Vegas. As the nexus for decision-makers in the mobile industry, MWC required robust, user-friendly, and innovative global tech event series websites to cater to the diverse needs of its attendees, exhibitors, and speakers. Tenacity Works was entrusted with the challenge of delivering and supporting these complex, time-sensitive web projects, ensuring the success of the MWC event series year after year.

The Problem

The global tech event series websites needed to manage a wide range of requirements for attendees, including agenda management, exhibitor listings, speaker information, and ticketing. Due to the massive scale of the shows, the websites required exceptional robustness to handle high traffic volumes. Moreover, as the GSMA, the trade association organising the events, represents the mobile industry, the websites needed to be best-in-class exemplars of mobile web experiences.

The Solution

Tenacity Works employed a comprehensive approach to address the unique challenges faced by MWC. The team conducted in-depth user experience workshopping and testing in collaboration with Deloitte Digital, considering the needs of the numerous audience and user types, as well as accessibility requirements. The information architecture was carefully crafted to ensure seamless navigation across hundreds of pages. Tenacity Works also developed digital assets based on the show theme for each event in the series, creating a cohesive and immersive user experience across the global tech event.


The successful collaboration between MWC and Tenacity Works between 2014 and 2019 resulted in the delivery of robust, user-friendly, and innovative global tech event series websites that catered to the diverse needs of the world’s largest mobile industry events. The solutions provided by Tenacity Works contributed to the massive success of the shows, with growth in user numbers and ticket sales year on year, as well as positive feedback from review sessions. This project showcases Tenacity Works’ expertise in delivering and supporting complex, time-sensitive web projects at scale, solidifying its position as a trusted partner for the world’s most prestigious events.

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MWC19 monitor of Global Tech Event Series Websites
Global Tech Event Series Websites a MWC Web Kiosk

Our Process


Tenacity Works conducted extensive user experience workshopping and testing, collaborating with Deloitte Digital to understand the needs of various audience types. The team developed a comprehensive information architecture to ensure seamless navigation across the global tech event series websites.


Leveraging the show theme created by Tenacity Works, the team developed digital assets and user interface designs for each aspect of the websites’ user functions, ensuring a cohesive and engaging experience across the event series.


The global tech event series websites were developed, involving massive multilanguage deployments across multiple geographies, including China. Tenacity Works implemented essential integrations into each website to ensure smooth functionality and performance.


Rigorous testing and deployment were conducted as each event phase progressed. Tenacity Works provided a dedicated 12-month rolling cycle of deployment and on-site development resources at each show to support the GSMA’s web team.

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