Global Tech Event Series Websites

The Problem

The global tech event series websites needed to manage a wide range of requirements for attendees, including agenda management, exhibitor listings, speaker information, and ticketing. Due to the massive scale of the shows, the websites required exceptional robustness to handle high traffic volumes. Moreover, as the GSMA, the trade association organising the events, represents the mobile industry, the websites needed to be best-in-class exemplars of mobile web experiences.

The Solution

Tenacity Works employed a comprehensive approach to address the unique challenges faced by MWC. The team conducted in-depth user experience workshopping and testing in collaboration with Deloitte Digital, considering the needs of the numerous audience and user types, as well as accessibility requirements. The information architecture was carefully crafted to ensure seamless navigation across hundreds of pages. Tenacity Works also developed digital assets based on the show theme for each event in the series, creating a cohesive and immersive user experience across the global tech event.

Conclusion

The successful collaboration between MWC and Tenacity Works between 2014 and 2019 resulted in the delivery of robust, user-friendly, and innovative global tech event series websites that catered to the diverse needs of the world’s largest mobile industry events. The solutions provided by Tenacity Works contributed to the massive success of the shows, with growth in user numbers and ticket sales year on year, as well as positive feedback from review sessions. This project showcases Tenacity Works’ expertise in delivering and supporting complex, time-sensitive web projects at scale, solidifying its position as a trusted partner for the world’s most prestigious events.