Insights

Business owners have different perspectives when it comes to being effective leaders. They adjust and empower their teams to achieve success.

Choose the correct tactics to avoid the pitfalls of small business marketing strategies and achieve long-term goals.

Traditionally, the only real measure of a successful branding project is the aesthetic outcome. A brand needs to be a reflection of the spirit and values of the organisation it represents, but ultimately, it has to look good.

As we head towards the end of the first quarter of 2022 and the seasons are starting to change, it feels like the perfect time for a brand refresh.

Digital marketing offers marketing professionals new and exciting means to increase brand awareness and expand market share.

If you are still unsure about your social media image sizes and video specifications, we are here to help!

By automating some of your business functions, you can focus on the bigger picture instead of worrying about the time-consuming details.

We recently joined forces with Deloitte to put together a report showcasing research undertaken by the Goal 13 Impact Platform.

Whether you sell exclusively online or not, adopting Cyber Monday strategies is more important today than ever before.

For Black Friday, SMEs must think beyond sales and employ alternative strategies for leveraging consumers’ appetites for spending.

A black hat SEO practise involves abusing search engine guidelines in order to improve search rankings for a website.

While there are dozens of CMS’s out there, WordPress is considered by many to be the best mainly because of the variety of benefits it offers.

Tenacity Works is incredibly proud to have worked with Industrial Physics, on the design and development of their new web presence.

It’s important to be aware of what trends are coming up in the future so you can prepare for them now and stay ahead of the competition.

Developing an effective backlink strategy is crucial to enhance your online visibility, attract more visitors, and generate more leads.

If you’re considering switching to virtual events, we have a few tips for putting it all together and making it a great success. 

Brands that require high engagement and conversion of sales should consider using nano influencers as part of their marketing strategy.

Tenacity Works shares a recent project born out of our partnership with cutting-edge fintech firm, Asset Match.

Many people feel overwhelmed with their daily tasks. Luckily there are several techniques you can try to get motivated again.

It takes just one small gap in your security to open you up to dangerous viruses or malware in your network infrastructure.

We can all agree that Social Media plays a huge factor in our lives. Unfortunately, with its benefits come some serious privacy concerns.

The global events industry has been turned on its head over the last few months. Here we discuss our top virtual event platforms in 2021.

We love learning about the latest marketing statistics and trends and their impact on businesses, just like yours! Here’s what’s happening in 2021.

In this post, we will assist you in building a successful e-commerce marketing plan which will give you the sales that you need to dominate.

If you’re still wondering whether your social media images are going to display correctly on your Social Media Channels, we’re here to help!

Women have played a significant role in the ongoing evolution of technology, many of which we use every day.

The tech industry may be led by men, but there are many brilliant women in leadership positions that are changing the tech landscape.

To mark International Women’s Day on 8 March 2021, we’re celebrating six of the world’s most inspiring women in design.

The success of any digital advertising campaign depends on a variety of factors. Here, we share Top 5 Digital Advertising tips for 2021.

With 2021 well and truly underway, we thought this was the perfect time to share our current Top Five Design tools with you.

Podcasts have increased in popularity over the years. In this post, we highlight the 5 podcasts every marketer should listen to in 2021.

E-commerce has helped many businesses survive during the pandemic. In this post, we discuss why it’s become more important than ever.

We were hugely honoured to build a brand new online home for one of the most highly venerated wine estates in the world, Klein Constantia.

Digital Marketing is continuously evolving. To keep you on top of things, we share our top 5 trends to ensure success in 2021.

One of our favourite web projects for 2020 has been the design and development of the internationally acclaimed Human Atlas projects.

If being online is causing you more anxiety than enjoyment, you may be the perfect candidate for a digital detox.

In a year full of disruption, 2020 has continued to play havoc with our lives. Luckily brands have come to rescue with their creative TVCs.

From Netflix to self-driving cars, Artificial Intelligence is not only here to stay, but it’s bound to make our lives a whole lot easier.

Apart from being an essential part of your marketing strategy, websites offer a wide variety of benefits to business owners.

From humble beginnings in 2003, Movember has grown to a global initiative, raising awareness & millions of dollars towards men’s health.

Learn about the legalities of Web Accessibility to ensure you are compliant and avoid hefty penalties going forward.

Remote working during COVID has been embraced by some and hated by others. We can’t help but wonder what happens now?

Web accessibility is necessary, relevant and going forward, will probably become the primary consideration when developing a web property.

Creatives worldwide have used their time during lockdown to innovate solutions in response to the COVID-19 pandemic.

Today, innovative digital marketing trends must be considered by business owners the world over. If not, they will get left behind.

At Tenacity Works, we believe that great design is about genuinely connecting with your audience in a way that today’s customers demand.

Whether you want motivation or you need a laugh, here are 10 Feel Good Instagram accounts to follow right now.

Allow technology to serve as a platform to help make and grow your client interactions into meaningful connections.

Businesses have become more aware of the need to implement at least the basics of search engine optimisation (SEO) to see organic online growth.

Including animation to your digital marketing strategy is a sure-fire way of ensuring that you stay ahead of the curve and keeping your audience engaged.

User Experience (UX) Design looks at the Why, What and How of a product or service and its usage, while still ensuring its simplicity and elegance.

Designing a brand entails creating experiences people have when they interact with your business. Is your brand identity ticking all the right boxes?

It is critical that your website, content, and overall design has an immediate impact on the perceived credibility and quality of your business.

With many International destinations still not open to holidaymakers, South Africans are urged to visit the Western Cape this festive season.

A quick overview of the tools and technologies we use to power our agency as well as a look at how we might run leaner with cheaper alternatives.

As more and more people work from home, achieving a healthy work-life balance seems an unlikely feat to those who try to do it all.

Conversational marketing is a personalised approach to moving buyers through your marketing and sales funnels by using the power of real-time conversations.

Enforced remote working has given us insights that we would not previously have known and will change the way we work as a team in the future.

With lockdown still very much prevalent, we look at back at the last few months and reflect on the lessons that we have learnt thus far.

In an increasing “Always-On” world, the majority of us would struggle to live without the Internet. But what does that mean for the environment?

In our fast-paced and visually-led world, infographics have become increasingly popular, and somewhat of a staple in content creation.

MWC Barcelona is the world’s largest exhibition and conference event for the mobile industry. Take a look at the creation and rollout of the MWC18 theme.

Using lockdown to skill up, fix up and ante up? Tenacity Works will be offering a selected range of services at a rate that will suit your budget.

Social media marketing opens your brand up to a global audience, drives traffic to your site and increases sales. Can you afford not to be a part of it?

COVID-19 may have South Africans housebound, but it will not dampen our Ubuntu spirit or stop us from trying to save the small businesses of our country.

The Mobile Economy Series involves huge volumes of extremely data-rich information which needs to be distilled into an elegant and appealing design.

To drive a business forward and inspire a team, you need to find a system that conveys a clear vision and purpose. We believe that OKR’s will get you there.

For their 2019 report, Energy4Impact approached Tenacity Works with a view to completely changing the way they showcase their annual achievements.

If you’re new to the remote working lifestyle, you’ll need to consider a few essential tips to make this transition a smooth, successful and enjoyable one.

It is getting harder and harder to get your key messages seen in the digital space. Your information must adapt to become fit for modern digital purpose.

Long-tail keywords are particular phrases (usually four words or more) used to generate organic search traffic to your website.

A primary aspect of successful event planning is ensuring your show’s web presence is just right.

We believe all businesses will need to incorporate video into their marketing strategies if they want to see growth on their digital platforms.