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5 Ways to Boost B2B Website Conversions

In the competitive B2B landscape, converting website visitors into leads is crucial for business growth. At Tenacity Works, we specialise in optimising websites to boost B2B sales. Here, we share 5 proven ways to boost B2B website conversions.

Enhance User Experience (UX)

A seamless and intuitive user experience is key to keeping visitors engaged and guiding them through the conversion funnel. Simplifying navigation, improving page load times, and ensuring mobile responsiveness are essential steps to boost B2B website conversions.

88% of online consumers are less likely to return to a site after a bad experience (Sweor).

Leverage High-Quality Content

Content that addresses your audience’s pain points and provides valuable insights can significantly increase conversions. By creating engaging blog posts, white-papers, and case studies, you can demonstrate your expertise and attract more leads, ultimately improve B2B web conversions.

Companies that blog generate 67% more leads than those that don’t (Demand Metric).

Implement Strong Calls-to-Action (CTAs)

Effective CTAs guide visitors towards taking the desired action, whether it’s downloading a resource or requesting a quote. Using clear, action-oriented language and strategically placing CTAs on high-traffic pages can make a substantial difference in B2B conversions.

Personalised CTAs convert 202% better than default versions (HubSpot).

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Utilise Social Proof

Social proof, such as testimonials, case studies, and client logos, can build trust and encourage conversions. By showcasing client success stories and industry accolades prominently on your website, you can significantly improve B2B web conversions.

92% of B2B buyers are more likely to purchase after reading a trusted review (G2).

Optimise for SEO

Effective SEO practices drive organic traffic to your website, increasing the potential for conversions. Implementing keyword research, on-page SEO, and quality backlinks can improve your search rankings, which is crucial to boost B2B sales.

75% of users never scroll past the first 20 search results.


Boosting B2B website conversions involves a multifaceted approach that enhances user experience, leverages high-quality content, implements strong CTAs, utilises social proof, and optimises for SEO. At Tenacity Works, we offer tailored solutions to help you achieve these goals and drive business growth.

Ready to Boost Your B2B Website Conversions?

Contact us today to learn how Tenacity Works can help you implement these strategies and transform your website into a powerful conversion tool.

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