Case
Studies

OTII: Brand & Website for Swiss Mental Health Startup

We created a compelling brand and website, dedicated to enhancing mental well-being in workplaces and educational institutions.

Indeed: Leadership Hub for Employers

We developed a comprehensive, dual-language Leadership Hub for Indeed Canada, empowering employers with valuable resources and insights.

Insights

Evolution of UX: From Web to Wearables

User Experience (UX) has been the cornerstone of digital design since the dawn of the internet. As technology has evolved, so too have the platforms and devices we design for. This article will explore the transformative journey and Evolution of UX design, from its early days on the web to its current state in the world of wearables.

The Dawn of Digital UX

In the early days of the Internet, websites were primarily informational, often resembling digital brochures. The design was rudimentary, with UX often sidelined. However, as the web’s complexity grew, a user-centric approach became paramount. This shift marked the Evolution of UX design profession, emphasising the importance of understanding user needs and designing with those needs in mind.

The Mobile Evolution of UX

The introduction of the iPhone in 2007 was a game-changer. Suddenly, designers had to adapt to smaller screens, touch interactions, and varying device capabilities. The mobile-first approach became a standard in the industry, emphasising the importance of optimising for mobile devices before considering larger screens. This shift required designers to think about responsive design, ensuring that websites and apps looked and functioned well across a range of devices.

Wearables Enter the Scene

The rise of wearables like the Apple Watch and Fitbit introduced a new frontier for UX designers. These devices, with their unique form factors and use cases, demanded a rethinking of user interactions. Wearables brought about the need for glanceable information, quick interactions, and designs that could function in various contexts, from fitness tracking to notification management.

Unique UX Challenges of Wearables

Adapting to the Wearable Era

Brands can leverage wearables in various ways:

Want to design intuitive, user-friendly interfaces that delight your customers?

The Evolution of UX Design

Emerging technologies like Virtual Reality (VR) and Augmented Reality (AR) are reshaping the UX landscape (see our previous article, UX for 3D Spaces in VR, AR, and the Metaverse). These technologies offer immersive experiences, blurring the lines between the digital and physical realms. The potential rise of brain-computer interfaces could further revolutionize how users interact with digital platforms.

The evolution of UX design reflects the rapid pace of technological advancement. From static web pages to dynamic wearables, the field has consistently prioritized the user. At Tenacity Works, we’re at the forefront of this evolution, crafting experiences that resonate. Contact us to be part of this exciting journey.

Photo by FLY:D on Unsplash

Related Insights

Custom vs Theme: 8 Benefits of Custom WordPress Development

8 Benefits of Custom WordPress Development

Learn how custom WordPress development enhances performance, security, and SEO.

Designing for Localisation

Designing for Localisation: Chinese and Arabic

Mastering localisation ensures content resonates with global audiences.

Effective colour strategy in design

Effective colour strategy in Digital Design

Colour choices significantly impact user engagement, branding, and digital accessibility.

Work-Life Balance in Remote Work

Remote Work: Mastering Work-Life Balance

Essential tips for effective remote work and personal life harmony

All Insights