How Large Organisations like Netflix Utilise Design Systems

Design systems have become an essential tool for large digital organizations seeking to streamline their design processes, maintain brand consistency, and ensure accessibility. These systems are collections of reusable components, guidelines, and principles that help create a cohesive and scalable design language across various platforms and products. In this article, we’ll delve into the world of design systems, highlighting their benefits and exploring how industry giants like Netflix maximize efficiency at scale through the implementation of these powerful tools.

We will discuss the core elements that make up a design system, the impact on collaboration and productivity, and the importance of incorporating accessibility in the design process. Additionally, we will examine real-world examples of successful design systems and provide insights into the future of design systems in the digital landscape. So, let’s dive in and discover the world of design systems and their growing importance in the digital age.

Core Elements of a Design System

Design systems are built upon several core elements that work together to create a unified and cohesive design language. These elements include:

  1. Components: Reusable UI elements like buttons, forms, and navigation menus that can be easily assembled to create a consistent user experience across multiple platforms.
  2. Design Guidelines: A set of rules and best practices that guide the design process, including typography, colour palettes, and layout principles.
  3. Design Principles: Fundamental principles that serve as the foundation for the design system, helping to inform decisions and drive consistency throughout the design process.
  4. Documentation: Comprehensive documentation that outlines the usage, implementation, and maintenance of the design system, ensuring that all team members are on the same page.
  5. Tools and Resources: Software, templates, and other resources that support the design process and make it easier for designers to create consistent experiences using the design system.

Design Systems in Action: The Netflix Example

Netflix, one of the world’s leading streaming platforms, has developed a robust design system that enables them to maintain consistency and improve efficiency across their vast array of digital products. Their design system, known as Hawkins, includes a comprehensive library of components, guidelines, and resources that enable designers to create consistent, high-quality user experiences across various platforms.

Hawkins promotes collaboration between designers and developers by providing a shared language and set of tools that make it easier to create, iterate, and maintain a cohesive design across the platform. Additionally, the system ensures that accessibility is a core consideration in the design process, helping to make Netflix’s content accessible to a diverse range of users.

The Future of Design Systems in the Digital Landscape

As digital products continue to evolve and become more complex, the role of design systems will only grow in importance. The future of design systems is likely to include:

  1. Increased focus on accessibility: As digital products become more inclusive, design systems will need to prioritize accessibility, ensuring that products can be used by a diverse range of users, regardless of ability.
  2. Greater integration with AI and machine learning: Design systems may increasingly leverage AI and machine learning technologies to automate aspects of the design process, improving efficiency and consistency.
  3. Enhanced collaboration tools: As remote work becomes more common, design systems will need to provide more robust collaboration tools, making it easier for distributed teams to work together effectively.


Design systems have become an essential tool for large digital organizations like Netflix, helping them to streamline their design processes, maintain brand consistency, and ensure accessibility. As the digital landscape continues to evolve, design systems will play an increasingly important role in shaping the future of digital design. To stay ahead of the curve and create exceptional user experiences, companies must invest in the development and implementation of comprehensive, scalable design systems.

If you’re interested in learning more about how Tenacity Works can help you develop a design system tailored to your business needs, don’t hesitate to get in touch with us. Our team of experts is ready to collaborate with you and create a design system that will not only enhance your brand’s digital presence but also drive growth and innovation in your organization. Let us help you harness the power of design systems to deliver exceptional digital experiences for your users.

Photo by Dima Solomin on Unsplash

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