Asset Match has created a suite of private capital market products based around a strong belief in the role of financial markets in the provision of liquidity and pricing for securities. They are creating solutions and markets to unlock the huge value within this overlooked asset class.
The platform features three distinct products:
As the new Asset Match identity had to be designed for digital-first applications, meaning the brand needed to be fully responsive. This meant creating versions of the logo that could work in any digital situation whilst retaining clarity and elegance.
We also needed to create derivative sub-brands for each of the platforms three distinct platforms. Each of the products had to relate directly to the parent brand whilst retaining the ability to stand on their own if necessary.
We created an elegant site designed to introduce the platform and showcase its features for three primary customer types; investors, shareholders and companies seeking to provide shareholders and employees with flexibility and liquidity.
Additionally, the website provides potential customers with case studies, FAQs and an introduction to the Asset Match team. They also offer a comprehensive news section featuring knowledgebase articles and all the latest platform announcements.
We are incredibly proud of the work that has come out of this first collaboration with Asset Match. The end products are a modern, adaptive brand and an elegant and highly effective website. We look forward to many years of working alongside this dynamic organisation.
Check out the platform at AssetMatch.com
Are you part of the team at a fintech firm or startup looking to brand your product or build a comprehensive web solution? We can help!