SME Marketing tips that actually work

As a small business owner, we understand how hard it can be to market your business. Everyone seems to be competing for attention, making it hard to stand out.

But don’t worry, we have put together 5 marketing tips that are not only easy to implement, but also actually work!

1. Target the right audience

When it comes to marketing your small business, it’s essential to identify and target your audience. By developing a strategy that focuses on your ideal customer, you’ll be able to reach more people who are likely to be interested in what you have to offer. 

But how would you go about doing this?

Here are some tips for targeting your audience effectively:

  • Know your target market
  • Identify your niche
  • Research your competition
  • Create buyer personas
  • Use demographic data
  • Segment your audience
  • Customise your message
  • Don’t forget offline marketing

2. Make use of online advertising

You have several options when it comes to advertising your business. However, not all of these options are effective for your business. If you want to find the right marketing strategy for your small business, you need to do some research and experiment with different strategies.

One of the most widely used online marketing strategies is social media advertising. It entails promoting your company on social media sites like Facebook, Twitter, and LinkedIn. You can build ads that target specific demographics or just share information about your company on social media.

If you’re on a tight budget, online marketing tools like Google AdWords or Facebook Ads may be a good option. You can use these technologies to target certain audiences with your adverts.

3. Consider SEO in your marketing strategy

Search engine optimisation (SEO) is another common internet marketing tactic. This entails improving the visibility of your website on search engine results pages. There are numerous SEO tactics to pick from, and it’s critical to select the best ones for your company.

4. Make use of cold email marketing

One of the most efficient SME marketing tactics is cold emailing. It’s an excellent technique to introduce your services to potential clients who haven’t heard of you before.

Here are some pointers on how to promote your business via cold email:

  • Make a list of possible clients.
  • Make sure you do your homework on the companies you want to target and who the decision-makers are.
  • Prepare a tailored email introducing your company and explaining why you believe your products or services would benefit them.
  • If required, you may need to contact the company to follow up.
  • Adapt your strategy in response to your findings.

5. Make use of influencers to raise awareness

You can’t afford to ignore the impact of influencers when it comes to promoting your business. Influencers are those who have a big online following and can impact their followers’ opinions. In other words, if an influencer endorses your product or service, it is likely that their followers will notice.

Working with influencers to raise visibility for your small business may be done in a variety of ways. One alternative is to directly contact them and request that they advertise your product or service. Another alternative is to work with an influencer marketing agency that can connect you with the right influencers for your company.


Whether you’re a startup or the most well-known brand in town, you need marketing to reach more prospective customers. These 5 SME marketing techniques will help you stand out from the crowd without breaking the bank or taking up too much of your time.

Need assistance in setting up your digital marketing, get in touch and we’ll get you started.

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