5 E-commerce Marketing Strategies for 2021

It is expected that global B2C E-commerce sales will reach an all-time high of $4.5 trillion in 2021. It’s therefore the perfect time to get your business online & watch it go from strength to strength.

It’s safe to say, that as E-commerce exposes your business to a much larger audience, so too will your competition, which is why it is important to have powerful marketing strategies in place.

But what does marketing have to do with E-commerce?

Well, simply put, E-commerce is different from a standard brick-and-mortar store because your clients can’t just drive by and find you. 

Marketing drives visitors to your site and ultimately converts them into customers by ensuring that your online store gets seen by the correct people when they are looking for products or services that you are selling.

In this post, we will highlight our top 5 Marketing Strategies to assist in your E-commerce success.

Strategy 1: Email Marketing

Creating a strong email marketing strategy helps you reach and connect with your target audience in a more personalised manner. 

Using email makes it easier than ever to reach your audience and makes it possible for you to do a lot of things like sell products, share some news or tell a story.

Something that we cannot mention enough, is that the more personalised the content is, the more successful your campaigns will be

Here are a few tips to get you started:

  1. Create an email marketing plan
  2. Design your emails
  3. Test your emails
  4. Automate your emails
  5. Measure your performance

Strategy 2: SMS Texting

It’s a fact. The majority of the world’s population are addicted to their phones which is why savvy marketers are flocking to mobile Short Message Service (SMS) marketing. 

Consider this, the average open rate for text message marketing campaigns is 98%, compared to a 20% open rate for email marketing campaigns.

It, therefore, makes sense to put your message in the place where your prospects and customers are placing their constant attention, right?

Here are five steps to help you drive engagement:

  1. Your list of subscribers should be your number 1 priority
  2. Engage your list with exclusive offers and promotions
  3. Decide the frequency of your messages and stick to it
  4. Always include a Call to Action
  5. Analyse and optimise for future messages

Strategy 3: Content Marketing

At its core, your content marketing strategy is your “why.” 

Why you are creating all of this content, who you are helping, and how you will help them in a specific way that no one else can?

You should see your content marketing strategy as an outline of your key business and customer needs, as well as a detailed plan for how you will use content to address them.

Here are five steps to get you started in creating and executing a content marketing plan:

  1. Define your goals
  2. Identify your audience
  3. Outline your content
  4. Audit your content and analyse results
  5. Research new methods 

Strategy 4: Social Media

Billions of users are logged in to social media daily and therefore has become a medium that all businesses must use to create awareness.

Having a detailed social media strategy will help you navigate towards business goals through the ever-changing social landscape. 

Here are five steps to creating a successful social media strategy:

  1. Clearly Define Your End Goals
  2. Identify Your Target Audience
  3. Build a Diverse Content Strategy
  4. Allocate a Dedicated Social Media Advertising Budget
  5. Think Mobile

Strategy 5: CRM Marketing

A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. 

It typically involves the sales, marketing, and customer service functions of a business.

The best customer relationship management strategy incorporates both people and software.

Here is a comprehensive 5-step guide to developing a CRM strategy for your business:

  1. Define your business’s needs, vision and goals
  2. Understand your target market by creating customer personas
  3. Define your customer journey
  4. Decide what you want your CRM system to achieve and pick the one that’s right for you
  5. Define your strategy and share it with your fellow employees

Conclusion

A detailed Marketing Strategy ensures you’re targeting the right people with relevant content that appeals to them. 

Each strategy given in this article will assist in building a successful E-commerce marketing plan which will ultimately give you the sales that you need to dominate.

Should you be unsure of how or where to start, get in touch. Our team is ready to help.

Photo by Mark König on Unsplash

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