5 Reasons You Need a Professional Website

If 2020 has taught us anything, it’s that having a professional website is an invaluable investment and no longer a nice to have.

Apart from being an essential part of your marketing strategy, websites offer a wide variety of benefits to business owners. They not only educate your clients on your business offerings but also provide the perfect platform to promote and sell your products.

Consider these statistics from Top Digital:

  • 91% of people have visited a store because of an online experience.
  • 37% use the internet to find a store at least once a month.
  • 68% of consumers who search locally on their smartphones visit a store within 24 hours, and almost 50% purchase within a day.

Still don’t believe us? Here are five more reasons for you to consider.

1. A Website Gives Your Business Credibility

55% of people will search online for reviews and recommendations before making a purchase, with 47% checking the company’s website. (Source: WPForms)

Without a website, your business may seem small, too new to trust or worse, gives the impression that you’re no longer in business. This limits your interaction with potential clients who are unfamiliar with your brand.

Did you know that 75% of consumers have admitted to judging a company’s credibility based on their website design?

A professional website instils a sense of credibility with potential clients and will enhance their willingness to purchase your goods.

2. A Website offers your business a Global Presence 

A strong online presence can be a vital component in ensuring your business reaps the benefits of going global. 

Globally, online shopping has increased exponentially over the past few years. In fact, according to Nasdaq, it is estimated that by the year 2040, 95% of purchases will be through eCommerce.

With a professional website, consumers will be able to interact with your brand from wherever they are in the world.

Having interesting and relevant content with a seamless user experience will gain you favour with users everywhere & secure their return to your site. 

Keep this mind:

3. 24/7 Exposure

Having a brick and mortar space limits your operating hours and in turn, affects your potential sales. Having a website makes it possible for your customers to interact with your brand on a 24/7 basis. 

Whether they want to learn about your services or purchase your products, a company website makes that possible at any time of day.

4. It Saves You Time 

Bluecorona states that 14% of businesses fail because they ignore their customers. 

As a business owner, you are more than likely juggling too many balls. You’re just not able to answer all the phone calls or respond to the hundreds of emails piling up in your inbox. 

A professional website can do the job for you. 

Save time by adding a FAQ section or listing your company’s services. We recommend that you have your contact information easily accessible or consider installing a chatbot or a live chat to answer users questions on your behalf.

5. Your Competitors Have One!

The majority of small businesses have an online presence which means that your competitors are likely to have a website that could be appealing to your target market.

According to Review42, 64% of small businesses have a website and, 70 – 80% of consumers research a company online before visiting it or making a purchase.

This means that without a professional website, your competitors could be stealing your clients right from under your nose.

That alone should be reason enough for you to start taking action today!

Conclusion

We understand that the digital world may be intimidating or that you feel that your business has survived successfully without a website thus far. 

The truth is; it won’t for much longer.

Since 2007 Tenacity Works has completed over 780 projects and have had 257 million unique visitors to websites we’ve built.

We’ll take the time to find out how your business works and what you want for the future, so we can create a beautifully designed site that evolves and grows with you – including agile, best-practice technology, the ability to easily update your own content and animations to help draw in your customers.

Are you ready to take the next step and create a website with us? Get in touch and let’s create something you would be proud of and your customers will love.

Photo by Igor Miske on Unsplash

The Rise of the Nano Influencer

TW Workshop

Brands that require high engagement and conversion of sales should consider using nano influencers as part of their marketing strategy.

Recent Work: Brand and Website for Asset Match

TW Workshop

Tenacity Works shares a recent project born out of our partnership with cutting-edge fintech firm, Asset Match.