Automating your business this holiday season

It takes a lot of work to run a business. And with all that responsibility on your shoulders, leaving the office may seem daunting.

But taking time off is just as important as working hard. You’ve not only earned it but it also allows you to gain perspective. You can not only uncover new insights into your business when you aren’t in the middle of the day-to-day routine but taking a break will also give you a new appreciation for what you do. 

By automating some of your business functions, you can focus on the bigger picture instead of worrying about the time-consuming details.

Here are a few simple tips to help automate some of your business tasks in order to take the well-deserved break you need.

1. Set up automated email responses

Setting up an autoresponder that notifies you when people send you emails is a great idea when you’re going on holiday. In this message, you should specify the dates you will be out of town as well as a backup contact in case of an emergency. 

Having the automated message setup will allow you to ignore your inbox while knowing someone is ready to pick up the slack when needed.

2. Schedule your social media posts 

Having a consistent social media presence is imperative for a business in the digital age. You are constantly competing for the attention of your readers or customers in the micro-attention economy.

But, whether you’re the one producing content or the one consuming it, social media can sometimes feel like a black hole that’s hard to escape. A social media hiatus is therefore something many content creators neglect to do but we strongly advise. 

Although this is easier said than done, tools like Hootsuite or Sprout Social can help you schedule and plan social content across multiple platforms with the click of a button. This way your consistent posting will be maintained while your time off is not impacted.

3. Stay on top of your email campaigns

If you’re a business owner or marketer, you’d like to stay in touch with your customers no matter where you are in the world. Sending automated emails with a platform like Mailchimp lets you do just that! 

Email automation is one of the most effective marketing automation tools for lead nurturing and ultimately, for driving sales from potential customers as well as existing customers, since it lets you send the right message at the right time, using automatic workflows.

Your customers will be able to learn more about your brand, be encouraged to keep purchasing from you and be reminded of why they bought from you in the first place.

4. Google Ads don’t have to stop

Adwords can be a costly and time-consuming process if you manage them yourself. 

Automating this process is beneficial in that you can save yourself a lot of time and also get better leads than you would if you did it manually. 

Adbot automates your entire Google Ads campaign using cutting-edge machine learning and artificial intelligence technologies.

5. Keeping a project going is crucial

Tools for task management can help you meet delivery dates while you are away from the office. Consider using software like Trello or Asana that allows you to easily create assignments, set deadlines, and manage your workflow and keep your projects on track. 

Conclusion

Despite the fact that certain things need to be done in the office, it’s important to remember that they will still be waiting for you when you return from your holiday. 

By automating certain tasks, it allows you to enjoy your time with loved ones this holiday season without worrying about work getting in the way.

Do you need assistance with your digital marketing? Get in touch and let us handle it while you stay focused on your business.

Image purchased on Canva.

Social Media Image Sizes for 2022

TW Workshop

If you are still unsure about your social media image sizes and video specifications, we are here to help!

Recent Work: Goal 13 Impact Report & Website

TW Workshop

We recently joined forces with Deloitte to put together a report showcasing research undertaken by the Goal 13 Impact Platform.