Digital Marketing Trends That Will Define Success in 2022

Digital marketing offers marketing professionals new and exciting means to increase brand awareness and expand market share.

Marketing used to be about getting your name out there, but building a brand and expecting it to sell isn’t enough anymore. Those who are serious about marketing will need to make strategic changes. The focus in 2022 should be on creating a powerful brand, telling a compelling story, and determining the success of that story based on consumer data.

As competition continues to grow at an unprecedented rate, business owners will have to take risks, invest in their branding, listen more intently than ever before when engaging with customers on the internet or face failure.

To that end, what trends should we consider when crafting our strategies for 2022, and how do we set ourselves up for success in the coming year?

Here are our top three trends:

1. Content Marketing is key

We’ve said it before, and we’ll say it again – Content is (still) king!

Content marketing is one of the most important aspects of any digital strategy but in addition to helping clients understand how to reach their consumers, now more than ever, it is the “what” that matters. Marketers are often more creative than analytical. Yet data has become an integral part of any content strategy. Developing data-driven content is crucial to attracting and converting buyers.

But what exactly is data-driven content? In short, you can use data to develop and refine your buyer personas, which you can then use to develop your content strategy. By tracking and analysing your interactions with your prospects and customers, you can constantly expand your understanding of them, allowing you to tailor content and create a deeper connection.

2. The rise of AI

In 2022, marketers need to focus on AI that enables them to implement dynamic campaigns that maximize ROI (return on investment) for their clients.

An advantage of AI marketing is its ability to analyze large amounts of data and predict customers’ buying behaviour. By doing so, you can develop specific marketing campaigns targeted at specific audiences.

According to Verizon.com, AI can also help to:

  • Maximize data collection
  • Visualize customer journey
  • Research customers
  • Personalize content
  • Identify trends in data more quickly
  • Provide a more convenient customer experience
  • Free up humans for more creative, critical thinking tasks

3. Video, Video and more Video

Video may have killed the radio star, but Video Marketing builds brands!

According to entrepreneur.com “Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%.”

Video has, undeniably, become the breakout star of the marketing world.

The power of video to evoke emotions online is unparalleled. The human voice behind a brand adds credibility and builds loyalty with customers, which is crucial in creating customer relationships.

Conclusion

In order to achieve success in the coming years, marketers must focus on educating their customers rather than just selling to them.

By providing detailed content based on your audience’s data, you can establish yourself as a thought leader and prevent potential customers from feeling as though they don’t understand what you offer or how it works for them.

Are you ready to take the next step in your digital marketing? Get in touch today.

Photo purchased from Canva

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