Long-tail keywords: why it is important for SEO strategy

If you work in digital marketing or purely interested in the field, you will know that keywords are the foundation of optimising content for search engines and a critical part of any digital marketing strategy. 

The best keywords often drive page traffic and rankings on search engine results pages and the success rate of PPC campaigns.

Did you know that in 2019 it was estimated that Google got up to 77,500 queries per second? This translates to roughly 2.4 trillion searches a year. 

So, how, in all that noise are you going to stand out and ensure that your clients find you?

A well researched and implemented keyword strategy is, of course, the basis of any successful SEO campaign. Our question is whether you have ever considered long-tail keywords in your keyword planning and research?

No idea what we’re talking about? Don’t worry, in this blog; we’re going to break down long-tail keywords and explain why it’s essential to include them in your content marketing research.

First and foremost, what are long-tail keywords?

Essentially, they are particular phrases (usually four words or more) that people use to search for something specific online. For example, “Alcohol-based hand sanitiser in Cape Town”.

Why should we use long-tail keywords?

Simply put, it’s a great SEO tactic! These type of keywords may get less search traffic to your website, but will generally have a higher conversion value due to being more specific and to the fact that your users are usually further along in their decision-making process.

How do we research long-tail keywords?

While there are many tools on the market, we suggest the Google Ads Keyword Planner. Learn more about this tool here.

How do we implement long-tail keywords?

Neil Patel lists his keys to success in the following steps:

Step 1: Define Content Purpose

Before you can efficiently integrate long-tail search phrases into your blog posts, you have to define the purpose of your content. Having long-tail keywords alone won’t do it all.

Step 2: Understand Buyer Personas

Who are your target audience members? You can figure this out by creating buyer personas.

Step 3: Research long-tail keyword

Some marketers struggle to find the right long-tail keywords. They keep aiming at highly competitive head keywords and then wonder why their search traffic is not growing.

Step 4: Write Content Based on Selected long-tail keywords

Content creation is a tough adventure, especially when you’re not a passionate writer. You can make the process more effective, by simply planting the right seeds in your content. Those seeds are the long-tail search queries that will cause Google to send you more targeted traffic.

Conclusion

Keywords Research a critical component of your SEO strategy. If you’re finding that you are getting the much-wanted traffic, but not the much-needed conversions; it might be time to start considering long-tail keywords.

Most importantly, always think about how your current and future clients are searching for your product.  While both types of keywords are required, this exercise will avoid you wasting time on implementing the unnecessary.

Need assistance with your SEO and keyword research? Get in touch with the Tenacity Works team today!

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