The COVID-19 pandemic has forced South Africans into a grim, new reality.
We are stuck in our houses, schools are closed for the foreseeable future and working from home (if you’re still employed) is the new normal.
The Sad Truth
Some of the hardest hit by the Coronavirus are the small businesses in our country. Already seeing a decline in sales when social distancing was first introduced, they took a more significant knock once the national lockdown was enforced.
Coffee shops, salons, restaurants and grocers (to name but a few), have been left high and dry with no means of generating income until, well, who knows when.
A Glimmer of Hope
Thankfully, we live in a country of enthusiastic entrepreneurs who not only believe in the spirit of “Ubuntu” but also won’t let their companies go down without a fight!
Digitally savvy business owners have turned to their social media platforms and appealed to their audiences for help. Others have segued into other fields entirely, selling products they’re not usually known for.
The guys at Granadilla Swim are a perfect example of this. Seeing a dramatic decline in the retail sector, they had to do something fast. They pooled their resources and started selling fresh fruit and veggie boxes online! These simple methods allow businesses to pay their staff and bills and keep their doors open for a little while longer.
So, how does it work?
From a consumer’s point of view, it’s as simple as heading to the platform of choice and purchasing a voucher from your favourite local shop or service provider. You’ll then be able to redeem the voucher at the business you’ve purchased it from when the lockdown is lifted.
For business owners, it’s an entirely free service. It only takes a few minutes to join and they cover most provinces in South Africa. Once you’re signed up, not only do you get a new audience to interact with, but you can immediately start generating income for your business.
No mess, no fuss – what’s not to love about it?
The Tenacity Works team would like to applaud the men and women behind these initiatives. You have taken the bull by the horns and been instrumental in assisting small businesses avoid their potential demise. For that, you should be very proud.
Fellow South Africans now is the time to encourage, inspire and support each other as a nation. We need to be the same force of nature that rallied around the Boks when they played in the final of the World Cup!
We are all in this together, so let’s practice what we preach, let’s be lekker and let’s start paying it forward, one digital voucher at a time.