The problem is that changing image sizes for different platforms can be cumbersome, especially for those without a lot of design experience. The image size required by each platform often differs and sometimes vertical images are preferred to horizontal ones.
Keeping up with all of the changing specifications is enough to drive anyone mad!
In this blog post, we have done the legwork for you in order to help you pick the best image and video sizes to use on your social media platforms.
In terms of size and activity, Facebook is by far the biggest and most popular social network in the world. Despite no longer being cool among the younger generations, it has a wide range of fans across all social groups. In addition, it is well organized, with sophisticated advertising.
The network is still primarily a social network at heart, so you should avoid using overtly commercial driven imagery on the site. Rather, try to show the human side of your brand, stick to using the best resolution imagery and aim for the optimal Facebook post dimensions.
Recommended Facebook image sizes for 2022:
Social media audiences have a very short attention span, so keep your Facebook videos short. In spite of the maximum video length of 240 minutes, Facebook recommends keeping video lengths as short as 15 seconds.
Instagram is rapidly becoming the social network of choice for those with a strong visual sense. It is particularly popular in niches such as beauty, food, fitness and design.
Currently, Instagram is probably the most popular platform for influencer marketing.
Stories and Reels may be getting the most attention these days, but you can still easily get your likes, saves and shares with static imagery by using filters to your advantage.
You can post photos on Instagram in three different orientations (square, landscape, and portrait). Pick the right one based on your brand and then get creative.
Recommended Instagram image sizes for 2022:
We recommend that when posting on Facebook and Instagram (both organic and paid), you use square and vertical formats. The reason for this is that it maximizes the space you take up in the feeds since most people browse these channels on their phones.
Despite slower growth in recent years, having been overtaken by Instagram and TikTok for downloads and users numbers, it is still a highly popular app with over 396 million active users worldwide.
These days, however, striking images are the key to making your Tweets stand out in a fast-paced newsfeed.
Recommended Twitter image sizes for 2022:
Infographics that are easy to read but contain a lot of information can be a useful visual tactic for brands to increase engagement.
In addition to building credibility and creating a meaningful network, a professionally designed LinkedIn profile can be an invaluable asset for your business and brand.
Recommended LinkedIn image sizes for Company Pages in 2022:
Recommended LinkedIn image sizes for Personal Pages in 2022:
Always aim for sharp, high-resolution photos whenever possible. Use your image or video real estate to showcase your company’s best qualities if recruitment is one of your goals
Video is big business, and today, there’s no way you can publish video content without leveraging YouTube.
The platform sees over 2 million monthly users search its broad collection of content–an excellent opportunity to get yours in front of a large and growing global audience.
To perform well on YouTube, marketers need to meet the video requirements.
Recommended YouTube image sizes for 2022:
Posting videos isn’t just about uploading content. To be competitive and get much-needed clicks, you have to make your videos look attractive. On YouTube, that means catchy headlines and killer images.
Pinterest is all about visuals. According to Statista, around 444 million people use Pinterest every month to discover trends and find inspiration.
Recommended Pinterest image sizes for 2022:
With Pinterest images, you should think vertically since this format is designed to fit tall images rather than wide ones.
TikTok is the latest video-sharing app that people are obsessed with.
It’s mostly used by young people to share their creativity through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them with a community.
People are not the only ones using this trend. Brands have also joined in to engage and reach new audiences. As far as the dimension basics on the app are concerned, here are some things brands need to know.
Recommended TikTok image sizes for 2022:
Influencers on TikTok offer brands a way to reach younger audiences without having their own presence on the app. Influencers have a deep understanding of TikTok’s functionality, so they are able to create content that is composed of the latest trends.
With this post, we hope you’ll have an easier time sizing images for social media in 2022. By using these specifications, your images should be displayed optimally and you should avoid unwanted cropping or resolution issues.
Need help with your Digital Marketing this year? Get in touch, and we’ll guide you through the process.
Photo purchased from Canva