Social Media Image Sizes for 2022

Whether you’re creating a social post to inform potential customers about your business, releasing some news with a tweet, or displaying your product beautifully in an Instagram post, you’ll want it to look professional. 

The problem is that changing image sizes for different platforms can be cumbersome, especially for those without a lot of design experience. The image size required by each platform often differs and sometimes vertical images are preferred to horizontal ones.

Keeping up with all of the changing specifications is enough to drive anyone mad! 

In this blog post, we have done the legwork for you in order to help you pick the best image and video sizes to use on your social media platforms.

1. Facebook

In terms of size and activity, Facebook is by far the biggest and most popular social network in the world. Despite no longer being cool among the younger generations, it has a wide range of fans across all social groups. In addition, it is well organized, with sophisticated advertising.

The network is still primarily a social network at heart, so you should avoid using overtly commercial driven imagery on the site. Rather, try to show the human side of your brand, stick to using the best resolution imagery and aim for the optimal Facebook post dimensions.

Recommended Facebook image sizes for 2022:

  • Profile picture size: 180 x 180
  • Cover photo size: 820 x 312  
  • Link image size: 1200 x 630   
  • Image post size: 1200 x 630  
  • Event image size: 1920 x 1005 
  • Facebook group cover image size: 1640 x 856 
  • Facebook video size: 1280 x 720  
  • Maximum Facebook video length: 240 minutes  
  • Image ad size: 1200 x 628  
  • Video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported  
  • Story ad size: 1080 x 1920 
  • Messenger image ad size: 1200 x 628 
  • Facebook Reels – 1080×1350 (ration 4:5)

TW tip:  

Social media audiences have a very short attention span, so keep your Facebook videos short. In spite of the maximum video length of 240 minutes, Facebook recommends keeping video lengths as short as 15 seconds. 

2. Instagram

Instagram is rapidly becoming the social network of choice for those with a strong visual sense. It is particularly popular in niches such as beauty, food, fitness and design. 

Currently, Instagram is probably the most popular platform for influencer marketing.

Stories and Reels may be getting the most attention these days, but you can still easily get your likes, saves and shares with static imagery by using filters to your advantage. 

You can post photos on Instagram in three different orientations (square, landscape, and portrait). Pick the right one based on your brand and then get creative.

Recommended Instagram image sizes for 2022:

  • Profile picture size: 110×110
  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)  
  • Stories size: 1080 x 1920  
  • Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
  • Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image   
  • Instagram photo thumbnails: 161 x 161  
  • Ads size: 1080 x 566 (landscape), 1080 x 1080 (square)  
  • Instagram IGTV video size: 1080 x 1920  
  • IGTV Cover Photo Size: 420 x 654 
  • Instagram Reels and Live: 1080 x 1920  

TW tip

We recommend that when posting on Facebook and Instagram (both organic and paid), you use square and vertical formats. The reason for this is that it maximizes the space you take up in the feeds since most people browse these channels on their phones.

3. Twitter

Despite slower growth in recent years, having been overtaken by Instagram and TikTok for downloads and users numbers, it is still a highly popular app with over 396 million active users worldwide.

These days, however, striking images are the key to making your Tweets stand out in a fast-paced newsfeed. 

Recommended Twitter image sizes for 2022:

  • Profile picture size: 400 x 400
  • Header size: 1500 x 500
  • Twitter post image size: 1200 x 675
  • Minimum Twitter card image size: 120 x 120
  • Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
  • Maximum Twitter video length: 140 seconds
  • Twitter image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card)
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)

TW Tip:

Infographics that are easy to read but contain a lot of information can be a useful visual tactic for brands to increase engagement.

4. LinkedIn

In addition to building credibility and creating a meaningful network, a professionally designed LinkedIn profile can be an invaluable asset for your business and brand. 

Recommended LinkedIn image sizes for Company Pages in 2022:

  • Company logo size: 300 x 300
  • Cover photo size: 1128 x 191
  • Sponsored Content image size: 1200 x 627
  • Business Banner image: 646 x 220
  • LinkedIn image sizes for blog post link images: 1200 x 627

Recommended LinkedIn image sizes for Personal Pages in 2022:

  • Profile picture size: 400 x 400
  • Background photo size: 1584 x 396
  • Post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
  • LinkedIn link post size: 1200 x 627
  • Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

TW Tip:

Always aim for sharp, high-resolution photos whenever possible. Use your image or video real estate to showcase your company’s best qualities if recruitment is one of your goals

5. YouTube

Video is big business, and today, there’s no way you can publish video content without leveraging YouTube. 

The platform sees over 2 million monthly users search its broad collection of content–an excellent opportunity to get yours in front of a large and growing global audience. 

To perform well on YouTube, marketers need to meet the video requirements.

Recommended YouTube image sizes for 2022:

  • Profile photo size: 800 x 800
  • Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones) 
  • Thumbnail size: 1280 x 720
  • Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16:9

TW Tip:

Posting videos isn’t just about uploading content. To be competitive and get much-needed clicks, you have to make your videos look attractive. On YouTube, that means catchy headlines and killer images. 

6. Pinterest

Pinterest is all about visuals. According to Statista, around 444 million people use Pinterest every month to discover trends and find inspiration. 

Recommended Pinterest image sizes for 2022:

  • Profile picture: 165 x 165 
  • Board Display image: 222 x 150 
  • Standard Pin size: Vertical images 1000 x 1500 
  • Video specs: square (1:1) or vertical (2:3, 9:16) Length: Maximum 30 minutes 
  • Promoted carousels: image aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500 
  • Story Pins image size: 1080 x 1920 

TW Tip:

With Pinterest images, you should think vertically since this format is designed to fit tall images rather than wide ones.

7. TikTok

TikTok is the latest video-sharing app that people are obsessed with. 

It’s mostly used by young people to share their creativity through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them with a community.

People are not the only ones using this trend. Brands have also joined in to engage and reach new audiences. As far as the dimension basics on the app are concerned, here are some things brands need to know.

Recommended TikTok image sizes for 2022:

  • Video: 1080 x 1920, maximum 3min. 
  • Profile photo: 200 x 200
  • TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9.

TW Tip:

Influencers on TikTok offer brands a way to reach younger audiences without having their own presence on the app. Influencers have a deep understanding of TikTok’s functionality, so they are able to create content that is composed of the latest trends.

Conclusion

With this post, we hope you’ll have an easier time sizing images for social media in 2022. By using these specifications, your images should be displayed optimally and you should avoid unwanted cropping or resolution issues.

Need help with your Digital Marketing this year? Get in touch, and we’ll guide you through the process.

Photo purchased from Canva

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