We can all agree that Social Media plays a huge factor in our lives. We get to stay in touch with friends and family worldwide, and professionally our businesses get a global footprint. Unfortunately, with these benefits come some serious privacy concerns.
With 53.6% of the world’s population active on social media and more of our identities taking shape on these platforms, protecting our personal information has become more critical than ever.
There are so many risks that are associated with being part of social media, some include:
- Invasion of privacy
- Identity theft
In this post, we’ll be identifying 5 tips to elevate your safety on social media.
1. Verify your connections
Apart from your family, friends and acquaintances, you may want to reach out to people you don’t know for the sake of expanding your network. But not every connection may be genuine; there are many fake accounts these days.
If something or someone seems too good to be true, they usually are. Trust your gut and verify an account if you are not convinced about the authenticity of it.
2. Avoid posting your location
A big mistake most users often make is posting their location virtually. It may get you lots of likes and follows posting about your international holiday destination or a fun night out, but in reality, you could be endangering your safety.
Remember, the bad guys are always on the lookout for empty homes to burgle or easy targets at tourist check-in spots and trendy venues.
3. Set your profiles to private
Most social media apps have effective privacy settings that enable you to change your profile to private. This is a valuable way to avoid any unauthorised guests from interacting with you, or worse, gaining access to your personal information.
We advise you to check these settings regularly and not assume that the platform’s default setting will keep you safe. Many social sites frequently update and change their settings, which cause the defaults settings to make some of your information public.
The privacy permissions differ for different platforms, but they have you reasonably covered when it comes to security. Just remember that even the most basic personal information in the hands of a hacker can have catastrophic consequences.
4. Watch out for suspicious messages
Cybercriminals try to steal your personal information by sending you links in emails, tweets, posts and online advertising. They will send you a hyperlinked URL which when clicked, takes you to a site that either prompts you to log in with personal information or dumps a virus as you land on it. This is known as “Clickjacking”.
The rule of thumb is, “Regardless of knowing the sender if something looks suspicious, delete it”.
According to Google, “Scammers are taking advantage of the increase in COVID-19 communications by disguising their scams as legitimate messages about the virus. Alongside emails, scammers may also use text messages, automated calls and malicious websites to reach you.”
5. Create strong, private passwords
We’ve kept the most important one for last!
When creating a strong password, we suggest you use a combination of words, numbers, upper- and lowercase letters, and special characters that are easy for you to remember but tough for other people to guess.
Forget about using birthdates, anniversaries, and the names of your children or pets. Keep passwords private by memorising them or by using password management tools like Lastpass.
It may go without saying, but never write them down for someone to find.
Another security measure we highly recommend is adding two-factor authentication that makes it even harder for hackers to break into your accounts.
At Tenacity Works we urge you to learn about, use and stay up to date with the privacy and security settings of all social networks.
They are, after all, there to help you control who sees what you post and manage your online experience positively.
Do you need assistance with your social media strategy? Get in touch and let us do the hard work for you.