Tenacity Works Top Ads for 2020

No one can argue that 2020 has continued to wreak havoc in our lives. But in hard times, creativity often comes to light and saves the day.

While lockdown rules & requirements have changed the way Advertising works, there has been no shortage of creativity in the industry this year.

In this article, we’re going to highlight the best local and international ads featured during the pandemic. And, just because it’s that time of year and we’re total suckers for them, we’ll also be including our favourite Holiday Ads for 2020.

Local Ads

South Africa is known for its creative and often hilarious ads. We don’t take ourselves very seriously, and that is more than evident by what was delivered in 2020 in spite of the Covid mess.

1. “Lost in Translation”, King Price

2. “One Horse Town”, Volkswagen

3. “Soul Food for a Soul Nation”, Chicken Licken

International Ads

Creatives around the world have risen to the occasion during the pandemic. From Germany to the US, here are a few of our international favourites.

1. “Together against Corona #specialheroes“, German Government


You can find the second part of this ad here and a third instalment of the series can be found here.

2. “Creativity Goes On”, Apple


3. “Thank you for not Riding”, Uber

2020 Holiday Ads

There was absolutely no way we were skipping the 2020 holiday ads in this article. We’re not sure about you, but we think there is something extra special about them this year.

1. “Give a little love”, Waitrose & John Lewis


2. “The show must go on”, Amazon


3. “From our Family to Yours”, Disney


We can all agree that 2020 has taken a lot from us. It has taken lives, jobs and precious time away from our families and friends.

While we can choose to focus on the negative, we implore you to focus on the good. 

Let’s embrace creativity and be thankful to those who have kept us smiling because of their endless hours of dedication to their craft.

After all, if the holiday ads have taught us anything, it’s to hold onto hope, happiness, laughter and joy.

Do you need assistance with your creative? Get in touch!

Photo by Kam Idris on Unsplash

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