The Importance of Great Web Design

With recent events pushing accelerating the uptake of digital services, it has become critical that your website, content, and overall design has an immediate impact on the perceived credibility and quality of your business.

But how will your website’s design, layout, and content impact your visitors’ experience and the likelihood of conversion?

Does good design on the web matter?

Obviously, this is an overwhelming YES! Design always matters, and here’s why

“Judgements on a company’s credibility are 75% based on the company’s website design.” – (Source: Web Credibility Research from Stanford)

The web, for the most part, is a visual experience. Most users say that they tend to develop their initial level of trust based on the look of the site.

According to a blog written by Joseph Putnam on studies about a health website, the following was noted.

 “The look and feel of the website was clearly important to the participants. Visual appeal, plus design issues relevant to site navigation appeared to exert a strong influence on people’s first impressions of the site. 

Poor interface design was particularly associated with rapid rejection and mistrust of a website. In cases where the participants did not like some aspect of the design the site was often not explored further than the homepage and was not considered suitable for revisiting at a later date…

The main reason that websites were rapidly rejected was due to the design of the interface. Design issues affected first impressions and could lead to the mistrust of a website.”

Below we share the design elements that Tenacity Works considers when building a trustworthy website.

Mobile First

More than 60% of the online audience is on mobile, so it makes sense to meet people where they are. We design for the smallest screen and work our way up, so your site works seamlessly on every device.

Web Animations

Animation adds richness to your site and makes it friendly and satisfying to use. This might mean a full-screen video, subtle flourishes triggered by a fingertip, or animated infographics that explain complicated concepts as intuitively as a hand gesture. We’ll take animation into account right from the first brainstorm, ensuring it’s natural and inviting, not a distracting afterthought.

Technical Architecture

If the technology underpinning your website can’t scale as you grow, what’s the point? With a solid understanding of your problems, goals and budget, we’ll build technical foundations for your project that will adapt and grow with your business.

Content Management

The online world moves fast, and so does your business, so you need control over your content. All our websites use WordPress – a nimble, robust and simple-to-use content management system used by more than a quarter of the top 10 million sites. You’ll be able to update easily and refine your story from a keyboard or touchscreen and share it with the world.

Conclusion

You know your website is crucial for connecting with your audience. But as your business grows, it’s easy for your site to fall behind. 

We’ll take the time to find out how your business works and what you want for the future, so we can create a beautifully designed site that evolves and grows with you – including agile, best-practice technology, the ability to easily update your own content and animations to help draw in your customers.

Are you ready to take the next step and create a website with us? Get in touch and let’s create something you would be proud of and your customers will love.

Photo by Markus Spiske on Unsplash

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