Digital Advertising tips for 2021

After a turbulent year that saw almost all predictions for advertising turned upside down, we are focusing on a better 2021, and the new digital opportunities that lie ahead.

The success of any digital advertising campaign depends on a variety of factors. In this article, we will discuss our Top 5 Digital Advertising tips for 2021.

1. Focus on ROI

Return on investment, better known as ROI, is a well-known sales and marketing key performance indicator (KPI). Its purpose is to evaluate whether you are allocating your budget effectively and getting the most out of your marketing spend.

What determines a good ROI, will ultimately depend on your goals. But in digital, you can weigh the success of your campaigns through metrics like Cost per clicks (CPC), Cost per actions (CPA), Cost per thousand impressions (CPM), Conversion Rates and Views. 

These metrics will give you a sound understanding of how your digital campaigns are performing.

2. Target the right audience

Whenever a business invests in digital advertising, their aim is to reach their core audience, turn them into leads and ultimately close a deal.

We suggest that you start the process by dedicating time to thoroughly researching your target audience. The more detailed you can get about your audience, the higher your chances are of reaching the right people.

Targeting the correct audience will decrease the chances of the wrong users seeing your advertising, which frees up more of your budget to those users who will ultimately end up being clients.

3. Track your conversions

While tracking conversions and analysing data won’t increase sales immediately, it can lead to better marketing practices in the future. 

The trick is to identify which keywords and search queries generated the conversions, and then applying your learnings to future campaigns. 

Setting up Google‘s conversion tracking for your website enables you to track all the leads generated in your campaign and shows how well they have performed. You will gain insights into your campaign’s performance regarding sales, email newsletter signups, downloads, form filling and various other factors.

4. Optimise your landing pages

Landing pages play a huge part in turning users into customers! They need to be eye-catching and compelling, but more importantly, they need to be relevant.

When users click on your ad, they expect to land on a page that links to what they saw in your ad. If they don’t immediately see what they came to your site for, they’re more than likely to bounce.

5. Analyse your data

As a digital marketer, analysing your data is the best way to see whether your marketing tactics are working or not.  

But, tracking digital ad campaigns can be tricky if you don’t have the correct tools. We recommend that you have an analytics platform set up correctly to view your campaigns from a 360-degree perspective.

Having all of your campaign data tracked can help you analyse where you are spending money and how much bang you’re getting for your buck!


There is still a lot of uncertainty for 2021, and planning your advertising is still likely to be more challenging than in previous years. But, if you are prepared to pivot and adjust your strategy accordingly, you will end up with positive results.

Do you need assistance with any of your digital marketing? Get in touch and let us assist you on your road to digital success.

Photo by Austin Distel on Unsplash

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