Unfortunately, to keep performing and achieve your digital goals, you need to incorporate the latest trends into your marketing strategy.
In this article, we highlight our top 5 Digital Marketing Trends that are sure to shake things up in 2021.
Personalisation means using audience and data analytics to meet the individual needs of a consumer.
Including personalisation efforts into your customer journey leads to stronger relationships with your clients. You’re also likely to retain these existing customers and more importantly, build your brand and create better experiences for new potential clients.
Here are a few stats to consider:
Inclusive marketing describes campaigns that embrace diversity by including people, processes and technologies that enable different backgrounds to fully experience and connect with brands.
While some inclusive campaigns aim to break stereotypes, others simply want to reflect people in the real world.
We believe that brands that are non-inclusive will likely see far less impact in 2021.
As stated by Forbes, “Diversity, inclusion, and belonging are increasingly becoming more important to the customers you serve, even more so when they or someone in their circle is a part of a diverse group.”
According to the Hootsuite 2021 Social Trends survey, “The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”
It is up to you to determine which platforms your clients access the most and where they make their purchasing decisions.
For years, linking social media engagement to customer identity has proved an elusive goal for marketers. But with renewed momentum and executive attention on social media’s ability to retain critical connections with customers, now is the time to take steps—big or small—to bridge the critical gap between engagement and customer identity.
Just as social media has become a permanent fixture in the digital world, so too will voice technology.
The increasing use of voice search has made it imperative for companies to rethink their digital marketing strategies in 2021.
Consider these numbers:
It’s a well-known fact that relevant Content is an essential part of a marketing strategy. It is so important that 88% of B2B content marketers agree that creating content makes their audience view their organisation as a credible and trusted resource.
John Mueller from Google said it best: “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
Here are some interesting stats from the Content Marketing Institute:
Not all of the best digital marketing trends in 2021 are new. Plenty of marketing trends from previous years are still going strong and will continue to perform well in the future.
If you still haven’t implemented them yet, there is no time like the present.
Do you need assistance with your Digital Marketing? We can help. Get in touch and let’s get started today!