In recent years, Podcasts have taken the world by storm. They are a fantastic way to learn while doing just about anything!
With the dramatic shift towards digital during the pandemic, many people have turned to podcasts to keep themselves educated and entertained.
In this post, we will highlight the five podcasts every marketer should listen to in 2021.
The Social Media Marketing podcast is a weekly 45-minute show hosted by Michael Stelzner. With millions of downloads each year, this show is rated as one of the worlds best.
You will discover how many successful marketers employ social media, learn new strategies and tactics, and gain actionable tips to improve their social media marketing.
As a bonus, the Social Media Marketing Talk Show, which is broadcast live weekly, can also be downloaded and listened to as a podcast.
Marketing Over Coffee is a marketing podcast that covers both traditional and current marketing trends. Hosts, John J. Wall and Christopher S. Penn, record the 20-minute show in a coffee shop every Wednesday morning and on it, they discuss marketing tips and tricks you can only get from casual conversations outside of the office.
They routinely cover topics such as:
- Staying up to date with social networks
- Search engine optimisation and search marketing
- Email marketing, multivariate testing, and copywriting
- “Old school” offline marketing campaigns
The Marketing School podcast is a joint effort between Marketing specialist Neil Patel and CEO of Single Grain, Eric Siu. The podcast covers 10 minutes of actionable marketing advice and tips to take your business to the next level; great for all levels of marketers.
In just five years, the duo has published over 1,500 episodes. There is a new one almost every day.
Akimbo by Seth Godin
Akimbo is unlike any other marketing podcast around.
Created by legendary marketer, Seth Godin, these short-form episodes, don’t share strategies, tips or tactics to make you a better marketer but instead, tell interesting stories about people, businesses or events.
What we like most about the podcast is that Seth talks about ideas that go against the norm, and encourages listeners to think differently. You have to think outside the box and figure things out for yourself.
Towards the end of the show, Seth answers questions submitted via the Akimbo website.
If you’re a writer or a content marketer, Copyblogger FM is the perfect podcast for you.
Episodes vary between 16 – 30 minutes and cover topics such as content marketing, copywriting, email marketing, conversion optimisation, mindset, and so much more.
Their mission “to help you create the kind of audience-focused content that helps you reach your business goals”.
Whether you’re running on the treadmill, walking the dog or lying in bed, a podcast is a perfect way to stay up to date with the latest marketing trends without taking any additional time out of your busy day.
Do you have a few favourite marketing podcasts? Get in touch and let us know about them. We’d love to hear from you and the industry specialists you follow.